Meet the Founders of ADAY, Where Technology And Fashion Merge

We caught up with the co-founders (who recently landed a spot on Forbes 30 Under 30 list) to talk personal health hacks and the business of athleisure.

ADAY was inspired by the woman who lives life on her terms. She’s present, she’s smart, she lives a happy-healthy life, but her most scarce resource is time. We both lived super active lifestyles before ADAY — running from meetings to lunch, then off to the airport — so we needed a wardrobe that could keep up with us. There are apps to make everything easier and quicker, so why can’t there be a clothing brand that adapts with you as you speed through your day?
A photo posted by ADAY (@thisisaday) on May 31, 2016 at 11:14am PDT

Each of our items is designed at our offices in New York and London, with the demands of the modern woman in mind. We aim to create transitional pieces, so with each item in our collection we sit as a team and discuss the journey of that piece. We don’t think of ourselves as an activewear brand, nor strictly fashion either. We are where fashion and technology merge, creating clothing that places equal emphasis on design and performance.
A photo posted by ADAY (@thisisaday) on Dec 6, 2015 at 1:38pm PST

Fabric is a vital element of our process. While we love fabrics such as silk and cashmere, we like to re-imagine them with versatility in mind. We’re extremely proud of the intelligent fabrics we use. They’re what enable ADAY’s pieces to meet the everyday demands women put them through, while delivering a high quality finish and aesthetic.
A photo posted by ADAY (@thisisaday) on May 17, 2016 at 2:45am PDT

Nina: Personally, I’d have to go with the Hail Yes Trackpants. They are so comfy and hang perfectly, so they became my go to pants very quickly. Meg: My current favorite has to be the Strike it Up Bra. It’s one of our most recent releases and it’s a bit of a milestone piece for the brand. So much work and development went into creating the perfect fit with the best fabric. It makes me realize how far we’ve come. Oh, and it’s great for everything — running, yoga, swimming, or under a shirt for dinner.
A photo posted by ADAY (@thisisaday) on Oct 21, 2015 at 6:34am PDT

Nina: Hydration! I know it’s a pretty basic one, but it’s so easy to fall asleep or get carried away with working while traveling. Of course drink water, but take time to ensure your skin is hydrated too with a good quality moisturizer.

Meg: I love travel apps, and actually Instagram is a great one. Use it to find cool bars and restaurants so you can dazzle your friends with local knowledge.
Hail. Yes. | #regram @thenativefox looking?? in our #HailYesTrackpants #thisisADAY
A photo posted by ADAY (@thisisaday) on Nov 19, 2015 at 1:15pm PST

Wellness is one of the main drivers behind the ADAY philosophy. We want to make getting dressed easier so we have more time to do the fun, active and social things we really want to do. ADAY has allowed both work and play to seamlessly mesh. As a team we believe in being active and health conscious. We cook team breakfasts and take classes together before meetings (or sometimes on our lunch breaks).
A photo posted by ADAY (@thisisaday) on Sep 26, 2015 at 9:54am PDT

Caudalie Beauty Elixir

Oribe Texturizing Dry Spray

Jan Marini Face Protectant

Creme de La Mer Skin Tint SPF 30

Chanel Soleil De Tan Bronzer

Liz Earle Instant Boost Skin Tonic

Aesop Immediate Moisture Facial Hydrosol

Estee Lauder Advanced Night Repair Concentrate Recovery Powerfoil Mask

Carmex classic
A photo posted by ADAY (@thisisaday) on Aug 19, 2016 at 2:53pm PDT

Meg: I love to run with my dog Forest, and I also do rock climbing. Nina: We workout regularly as a team, and our go-to studios are Y7, New York Pilates and Barry’s Bootcamp.
A photo posted by ADAY (@thisisaday) on Aug 18, 2016 at 9:10am PDT

NYC: Two Hands, Cha Cha Matcha, Eggs Shop, El Rey Coffee Bar, Maman

London: Albion, Farmacy, Grain Store, Grill Market, Tanya’s Cafe
A photo posted by ADAY (@thisisaday) on Oct 4, 2015 at 6:49am PDT

We are working on extending our collection, so it’s a really exciting time in the office. Every week we’re getting samples back for altering and improving ahead of launch.

We recently released the Strike It Up Bra — a fully bonded, sculpting bra with an addictively comfortable fit — and the HIIT & Run Tank, which has a sleek silhouette that’s universally flattering.

We’ve also extended our legging family. After selling out of the Throw & Roll overnight, we released Throw It Higher — a little sister with a super-high waist.