Marilyn Minter Graces the Oculus With Her Largest Public Installation to Date

The Oculus
The Oculus | © Anthony Quintano/WikiCommons
Rachel Gould

Art & Design Editor

Even sans sensually-parted, brightly-colored lips or bedroom eyes covered in glitter, a hypnotic video installation on view at Westfield World Trade Center has Marilyn Minter all over it.

Aluminum letters “ME” splash and submerge into a bubbling reservoir of viscous silver goo. I’m Not Much but I’m All I Think About is the title of this slow-motion video created by celebrated feminist artist Marilyn Minter in 2011, reprised as her largest-ever public art installation in New York City.

Marilyn Minter, I’m Not Much But I’m All I Think About. Courtesy of the artist and the Art Production Fund.

“They’re actually two M’s,” Minter explained of the featured letters at the project’s unveiling, “and it occurred to me, ‘Marilyn Minter, Marilyn Minter, Marilyn Minter…me, me, me…oh! The usual artist narcissism. I thought, ‘Well, if you have a hint that you’re a narcissist, at least you can control it. It’s when you don’t know that you’re a narcissist that you’re unbearable!’ So it was really about making fun of myself.”

In the Art Production Fund’s announcement, Minter expressed her curiosity to see I’m Not Much but I’m All I Think About projected on such a large scale within a space of this magnitude. “I’m interested [in]…the impact that this slow-motion imagery will have in such a fast-paced environment. I hope it pulls people in and subsequently disrupts their routine.”

The installation will undoubtedly grab the attention of passersby; running along an underground concourse and featured in one of the mall’s central spaces, Minter’s work loops across 19 advertising screens throughout the colossal center’s digital media network—one installation standing at a towering height of four stories, another spanning 280 feet (85 meters). A curated segment of the video plays once every eight minutes in between a series of scheduled ads.

Opening on January 11, 2018, the installation launches a series of video art projects organized by the Art Production Fund, a non-profit public art organization, in partnership with Westfield World Trade Center.

“Art Production Fund is thrilled to present video art on such a highly visible, multi-screen platform,” said Casey Fremont, Executive Director. “We are grateful for the opportunity to partner with Westfield on this high impact, thoughtful collaboration at a location that represents the diverse community of New York City.”

“It’s fun!” Minter exclaimed after seeing the video projected in its largest-ever scale. She hopes that the innumerable commuters and tourists who circulate the space experience “a little glimmer of startlement” at an artwork interrupting the stream of advertisements. And given the video’s placement in a mall, the project is really quite fitting.

Marilyn Minter’s I’m Not Much but I’m All I Think About will be on view from January 11 until February 8, 2018, at Westfield World Trade Center, 185 Greenwich Street, New York, NY 10007.

landscape with balloons floating in the air


Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

Winter Sale Offers on Our Trips

Incredible Savings

Edit article