A Crystal Grows In Brooklyn: Inside Sweet Saba's Studio

Talk about a candy crush. Everything about Maayan Zilberman, the chic confectioner behind Sweet Saba, says luxury. But the founding principles of her brand are rich with nostalgia, family, and culture. Here, we go inside her Brooklyn studio.

Zilberman, a former lingerie designer, is the toast of the town with Sweet Saba, a line of handmade luxe candy that is adored by New York’s fashion elite. Estée Lauder, Irene Neuwirth, W Magazine, Delpozo, Jimmy Choo, Smith & Cult, and Bergdorf Goodman have all collaborated with Zilberman on her bespoke candy creations. Earlier this month, she even partnered with the fabulously popular Instagram account @everyoutfitonsatc, to re-create the infamous Sex and the City “Post-it note” and Carrie Bradshaw’s nameplate necklace in candy form.

Yes, Zilberman is that cool.
A post shared by SWEET SABA by Maayan Zilberman (@maayan.zilberman) on Mar 11, 2018 at 2:30pm PDT
Her architectural designs offer a sensually delightful experience. Sweet Saba’s so-called “grown-up candies” are not only chic in their design, they are also meaningful–drawing on the collective memory of real life objects reimagined by Zilberman’s aesthetic. Fusing humor, unexpected flavor, and an undeniable surrealism, the boutique candies that make up the Sweet Saba line are works of edible art that appeal to the fashion world.

The art world, too, has taken note of the line, which Zilberman founded in 2015. By 2016, Zilberman had launched a collaboration with The Whitney Museum of American Art. By 2017, she had staged sugary sculptural installations in Los Angeles and at Art Basel Miami.
A post shared by SWEET SABA by Maayan Zilberman (@maayan.zilberman) on Feb 17, 2018 at 11:56am PST
Sweet Saba’s avant-garde candies are edible relics of a world that’s built on fantasy and allure. The fact that they are also delicious just adds another layer of cool to this distinctive candy line.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.