10 Insta-Famous New York City Eateries

Burgers x Brunch
Burgers x Brunch | © Jonathan Lin/Flickr
Stephanie Oh

New York is a colorful city with an abundance of equally colorful restaurants, perfect for immortalizing on Instagram. We profile 10 Insta-famous spots in New York City for good food with good looks.

1. San Marzano

Bistro, Cafe, Italian

San Marzano
Courtesy of @yoni_172.6
Searching for a delicious brunch spot with a trendy coffee shop vibe? Look no further than this little Italian bistro in the East Village. From handmade pastas and pizzas to crunchy paninis, San Marzano is an ideal place for brunch lovers who want to enjoy their favorite Sunday meal without breaking the bank.

2. Olio e Piú

Restaurant, Italian

Olio e Piú
Courtesy of @yoni_172.6
The rustic interior of Olio e Piú is reminiscent of a charming waterfront restaurant in southern Italy. The warm light that comes through their large window harmonizes perfectly with the color palette of their food, from Neapolitan pizza to pasta.


Flavorful food and warm lighting make Taboonette a cozy local favorite. An authentic Middle Eastern restaurant located near Union Square, Taboonette serves particularly irresistible chicken shawarma; the traditionally prepared yellow rice served with a chicken kebab and special spicy green sauce will turn you into an instant regular.

Taboonette, 30 East 13th Street, New York, NY, USA, +1 212 510 7881


3. Cafe Gitane

Bistro, Cafe, Middle Eastern

Originally sited in Nolita, Café Gitane opened a second location at the Jane Hotel. The FrenchMoroccan vibe is both atmospheric and relaxed, pairing excellently with dishes such as smooth avocado toast. Add in a colorful Hudson River sunset, and you have a truly hypnotizing dining experience.

4. La Colombe Torrefaction

Coffee Shop, Tea

La Colombe Torrefaction
Photo courtesy of @yoni_172.6
While its origins are in Philadelphia, La Colombe Torrefaction now provides New York City-dwellers with beautifully roasted coffee and ample freelancing space. During the summer months, you can sit outside and work, people-watch, or chat with your friends while you sip an ice cold Americano from one of their signature cups.

5. Shake Shack

Restaurant, Bar, American, Fast Food

Shake Shack
© Evan Sung
Shake Shack has been one of New York City’s signature burger joints for years. Stuffed with smoked bacon, fresh lettuce, and rich cheddar cheese, Shake Shack burgers are rich in both color and taste. Paired with crispy fries and a chocolate milk shake, you’re sure to capture some rather glorious new photographs for your Instagram feed.

Egg Shop

Foodies travel far and wide to Egg Shop for a taste of their signature egg salad and soft avocado toast. This brunch spot’s clean and simple interior is perfect for those culinary glamour shots, as the sleek décor serves as an ideal backdrop for the delicious food. Each dish is prepared with premium organic eggs, perfectly assembled into sandwiches for eager customers and photographers alike.

Egg Shop, 151 Elizabeth Street, New York, NY, USA, +1 646 666 0810

Courtesy of Egg Shop

6. Jack's Wife Freda

Market, Restaurant, Middle Eastern, American, Mediterranean

Jack’s Wife Freda
Courtesy of @yoni_172.6
Who doesn’t like a cool brunch spot in New York City? Jack’s Wife Freda is a hospitable hangout for anyone in the market for a relaxed meal. The portions are huge, the hot chocolate is rich, and the vibe is simply fabulous. The restaurant’s lively atmosphere and fresh ingredients are camera-ready.

7. by CHLOE.

Bakery, Restaurant, Pastry Shop, American, Vegan

When two people who genuinely love food partner up, you get amazing results. Duo Chloe Coscarelli and Samantha Wasser created by CHLOE., an Instagram-worthy brunch spot on the corner of Bleecker Street. The menu is 100 percent vegan, but at by CHLOE., healthy is both beautiful and satisfying.

8. Smorgasburg


Smorgasburg is a seasonal, Williamsburg-based Saturday flea market dedicated entirely to food. Find both packaged and ready-made goods, from savory takoyaki balls to ramen burgers and homemade gelato. Get your taste buds and your camera ready; stunning NYC views, natural sunlight, and artisan food is calling.
landscape with balloons floating in the air


Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

Winter Sale Offers on Our Trips

Incredible Savings

Edit article