Why Super Bowl MVPs Say I'm Going To Disney World

“Nick Foles, you and the Philadelphia Eagles have just won the Super Bowl. What are you going to do next?”

“I’m going to Disney World!”

https://twitter.com/WaltDisneyWorld/status/960410855572688896

Out of all the places to celebrate winning the biggest prize in professional football, why would Foles, the Eagles MVP-winning quarterback, head to Disney World? It’s not because he wants to take his seven-month-old daughter, Lily.

The slogan can be attributed to Jane Eisner, wife of former Disney CEO Michael Eisner. According to his autobiography, Work in Progress: Risking Failure, Surviving Success, Eisner recalls having dinner in 1987 with his wife, Star Wars director George Lucas, and Dick Rutan and Jeana Yeager, the first people to fly around the world without stopping.

Eisner wrote: “It was late and the conversation hit a lull as we waited for our food. So I asked Dick and Jeana, ‘Well, now that you’ve accomplished the pinnacle of your aspirations, what could you possibly do next?’ Rutan responded, without hesitation, ‘I’m going to Disneyland’ And of course I go, ‘Wow, that’s cool! You made the right choice.’ But my wife interjects: ‘You know, that’s a good slogan.’ ”

Eisner and Disney wasted little time implementing the new marketing campaign. Less than a month later, New York Giants quarterback Phil Simms was the first to utter “I’m going to Disney World” after defeating the Denver Broncos in Super Bowl XXI.

The Disney promo traditionally airs after the conclusion of the Super Bowl and features the game’s MVP, quarterback, or other star excitedly saying a similar phrase with “When You Wish Upon a Star” playing in the background.

These proclamations aren’t just made in jest. The players traditionally follow suit, visiting either Disney World in Florida or Disneyland in California shortly after. They’re treated to a parade to culminate their prior victory on football’s biggest stage.

The promos aren’t just limited to Super Bowl champions, though. Other stars including Nancy Kerrigan (1994 Olympics), Boston Red Sox trio David Ortiz, Curt Schilling, and Pedro Martinez (2004 World Series winners), and David Cook (American Idol Season 7 winner) have been featured as well.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.