The History Of James Perse In 1 Minute

James Perse grew up in the fashion industry of Los Angeles, and his dedication to quality products shows it. When he was a child, Perse’s father owned a boutique in downtown LA called Maxfield. The family store was at the forefront of innovation in the design realm and contributed to the burgeoning scene in the city. As an adult, Perse took up the torch and carried on the tradition with his own clothing line.

James Perse Store at the Malibu Lumber Yard Mall

As an avid surfer, hockey player, and all around athlete, Perse’s original passions inspired him to start his own designs. It all began with the baseball hat, which he wore constantly and which he wanted to last through his day-to-day adventures; he started designing high-quality hats that he sold in the Maxfield boutique, and eventually also to film crews and musicians, popularizing them and his name.

Perse is a nature lover and a native Californian who loves spending time outdoors. It’s clear that the beach culture and aesthetics of this particular kind of lifestyle heavily influence his laid back yet luxe boho style, and it resonates with his loyal fans. The super soft, body-skimming T-shirts are plain and very comfortable. They come in nearly every color and cut imaginable without tacky logos branding them and taking away from their clean-cut design. Men, especially the type who commonly loathe shopping for clothing and who crave simplicity, practically buy them in bulk. Everyone knows a guy who buys the same shirt in every different color, and James Perse made his clothes precisely for this particular type of male shopper. However, it was originally the James Perse line for women that really took off in the basics department and set the stage for his menswear. Perse’s line of simple, clean-cut sundresses and cozy knit sweaters became hits because of his mentality that items can and should be high-quality and casual at the same time.

At his core, James Perse was just surfer from LA who wanted really great basics, and realized quite simply that there were a lot of trendy Angelenos who wanted the same thing: for their wardrobes to match their lifestyle. Luckily, Perse has achieved just that and pioneered the movement of California cool from a local phenomenon to an international brand. He has seven boutique stores in California, the flagship fittingly located next to the PCH and the Malibu Country Mart. His clothes are also sold at top retailers around the world such as Nordstrom and Saks Fifth Avenue.

http://instagram.com/p/7NlZVtkGXU/?taken-by=jamesperse

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.