Gwyneth Paltrow Opens GOOP X Nordstrom Pop-Up Today

Fans of Academy Award winning actress turned lifestyle guru, Gwyneth Paltrow, can now shop her goop line in select Nordstrom locations, with the launch of Goop-in@Nordstrom. The goop pop-up stores open today, May, 12 and will run until June 25. Find Goop-in@Nordstrom in California, Washington, Texas, and Canada.
According to Food & Wine, the products offered at the goop pop-ups, called Goop-in@Nordstrom are broken up into categories, “what we put on our bodies, what we put in our bodies and how we treat our bodies.”

And, according to the Nordstrom press release, “Each shop is merchandised as an enclosed living space, with furniture and design by 1stDibs and custom Chinoiserie wallcoverings by Fromental.” This type of concept store falls in line with aspirational shopping that allows customers to browse the lifestyles of their favorite celebrities, by buying products that are curated by the celebrities themselves.

Olivia Kim, Vice President of Creative Projects at Nordstrom says in the aforementioned press release that, “We love how goop has created a lively community around everything from zoodles to Zen. They have a way of conveying wellness concepts so they are not only easy to understand, but also adopt and make a habit into a ritual.”

Paltrow added, “Our pop-ups have been an incredible opportunity to really connect with our readers and shoppers across the country—this partnership with Nordstrom allows us to provide that experience on a heightened level of scale, touching new markets and shoppers in the process.”

What exactly can you find at the pop-up? Nordstrom notes that you can expect to find everything from “clean beauty and skin care to kitchen essentials and mindfulness enhancers.” In other words, everything you love to hate about Gwyneth and goop.

goop-In@Nordstrom is in the following Nordstrom store locations and online from May 12 to June 25:

Downtown Seattle, Seattle, Washington
Bellevue Square, Bellevue, Washington
NorthPark Center, Dallas, Texas
The Grove, Los Angeles, California
South Coast Plaza, Costa Mesa, California
Michigan Avenue, Chicago, Illinois
CF Pacific Centre, Vancouver, B.C.
CF Toronto Eaton Centre, Toronto, Ontario

About the author

Jill Di Donato

Fashion Editor

Jill is a New York native who holds a BA in Literature from Barnard College, and an MFA in writing from Columbia University. She is the author of the novel Beautiful Garbage (She Writes Press, 2013) about the downtown Manhattan art and fashion scene in the 1980s. A former staff writer for The Huffington Post and Bustle, Jill comes to Culture Trip after working with Refinery 29, Vice, Salon, Paste Style, Los Angeles Times, Nylon, Shopify, Autre, and producing content for emerging fashion labels. She teaches classes about fashion and culture at Barnard College and The Fashion Institute of Technology. Her prized possessions are her Gucci fanny pack, vintage rocker t-shirts, and her grandmother's collection of costume jewelry. She's always on the lookout for a gem-encrusted turban.