Laid-Back Wedding Dresses Usher In Casual Bridal

Today’s bride just wants to look like herself. If you want your wedding dress to reflect your laid-back style, you’re not alone: casual bridal is on trend in the U.S. and abroad. In the past, there may not have been that many options, but all that is changing, according to the SS’18 bridal shows and cultural trends like these minimalist Japanese wedding looks. In-step with this revisionist approach to traditional bridal, the bridesmaid label Ash + Light, known for designing dresses bridesmaids can reinvent at will, reveals cut-to-order bridal.
“We did a custom bridal job for a same sex couple and the experience was incredibly rewarding,” says the designer of the label’s foray into bridal. “Shortly thereafter, a client purchased one of our bridesmaids dresses for her wedding in white, and the idea was borne. So, we designed a bridal line built on the same principles that founded the bridesmaid business.”

“The Lauren looks great on everyone and it’s an awesome dress-up-dress-down piece,” says the designer. “Oh, and you can eat in it and still look great, sans Spanx.”

Ash + Light’s bridesmaid line is designed to be reinvented

Ash + Light’s designer says of the bridesmaid’s line, the dresses are “versatile wardrobe builders that transition super easily into your closet.”

“We are bridal light, says Ash + Light co-founder and experienced bridesmaid, Melissa Obsourne. “Our brides want a non-traditional wedding dress, that’s nonetheless special and memorable. Our silk crepe dresses create drama that comes from their movement.”

Says the designer, “The Fade is the customer favorite; it’s super flattering on every kind of body, and does a really good job of being sexy without being inappropriate; I think it defines the word allure.”

About the author

Jill Di Donato

Fashion Editor

Jill is a New York native who holds a BA in Literature from Barnard College, and an MFA in writing from Columbia University. She is the author of the novel Beautiful Garbage (She Writes Press, 2013) about the downtown Manhattan art and fashion scene in the 1980s. A former staff writer for The Huffington Post and Bustle, Jill comes to Culture Trip after working with Refinery 29, Vice, Salon, Paste Style, Los Angeles Times, Nylon, Shopify, Autre, and producing content for emerging fashion labels. She teaches classes about fashion and culture at Barnard College and The Fashion Institute of Technology. Her prized possessions are her Gucci fanny pack, vintage rocker t-shirts, and her grandmother's collection of costume jewelry. She's always on the lookout for a gem-encrusted turban.