IKEA Just Invented a Recipe Book You Can Cook

Screen Shot from IKEA video | Courtesy of Leo Burnett
Screen Shot from IKEA video | Courtesy of Leo Burnett
Photo of Andrew Webb
Food & Drink Editor28 June 2017

The Swedish furniture firm has come up with a series of simple recipe cards to help make cooking easier.

Hundreds of cookbooks are published globally every year and yet the number of people who consider themselves good at cooking keeps on falling.

And so it’s taken a design firm, rather than a publisher, to shake things up a bit. The Toronto office of the international agency Leo Burnett were commissioned by the furniture firm IKEA to help people use their cookware and range of Swedish ingredients.

The result is Cook This Page. The idea is simple; you lay the heat proof paper out and place the ingredients listed on it in each designated area, right down to pinches of salt and pepper and individual basil leaves. Then you simply fold the paper up and bake. You can see how easy it is in this video.

Leo Burnett say on their website: ‘When it comes to cooking dinner, most people find new foods and recipes intimidating. So we set out to prove that getting creative in the kitchen can be deliciously simple.’ The recipes include salmon with lemon and dill, meatballs with ravioli and finally prawns with olives. There’s also a dessert option of rhubarb raspberry crumble.

Sadly Cook This Page was only made as a promotional offer for IKEA Canada’s recent kitchen sale, so we may never see them rolled out globally. However, there’s been such an online buzz surrounding them, that the company would be crazy not to, despite the likely translation and measurement issues.

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