A Brief History of Paul Smith: Covent Garden’s Most Famous Designer

When Paul Smith opened his first boutique, Paul Smith Vêtement Pour Homme, in Nottingham in 1970, it was the only menswear destination outside of London to house contemporary fashion labels like Kenzo and Margaret Howell. Thriving off the success of his store and its unique position in the market, he added his own tailoring designs into the product mix. In 1976, he showed his first official collection at Men’s Fashion Week in Paris and established himself as a globally recognised designer.

His suiting is modern in silhouette, impeccably cut and often detailed with a splash of colour or his signature rainbow-stripe logo. Easy to wear with a charismatic edge, it appeals to the fashion-savvy consumer and stands out against more classic designs.

The stripe has become something of a trademark, and it features in a number of his 300+ stores worldwide as well as on the clothing. When Smith opened his second store on Floral Street, Covent Garden in 1979, the multicoloured design ran the length of the floor and up the walls. Today, LA’s Melrose Avenue location boasts a block-colour millennial-pink exterior wall that has become one of fashion’s most instagrammed places since it opened in 2005 – before social media was even a consideration.

Smith specialised in menswear until 1993 when he added women’s collections to his repertoire. In 1994, he received a CBE for his services to the British fashion industry, and in 2000, he became the first UK fashion designer to receive a knighthood.

His portfolio continues to thrive, and while tailoring remains at the core of the business, Smith has turned his hand to less formal clothing designs, too. In 2002, he worked with the FA Cup and Umbro on a range of accessories for the England football team, putting a spotlight on his own-label accessories and positioning himself in the nation’s eyeline. Past collaborations include Liberty London, Oakley sunglasses, Cappellini furniture and Mercian Cycles.

It’s additional projects like these that keep Smith’s fanbase growing, with his product mix now spanning childrenswear and travel accessories, too.