As the industry becomes increasingly aware of its need to create a more sustainable way of working, we look at the high street labels with sustainable SS18 collections that don’t compromise on style.
Fashion Revolution Week launches on 23rd April to commemorate the Rana Plaza factory collapse in 2013. The overall aim: to increase the awareness surrounding the need for sustainable fashion. Recent seasons have seen a tipping point in public opinion around the topic as celebrated by the V&A’s newly launched exhibit Fashioned From Nature. No longer just something that luxury designers such as Vivenne Westwood and Stella McCartney can afford to promote, this notion is becoming increasingly harder for fast fashion retailers to ignore. Here, we list the best high street collections to buy into now, that follow an ethical production process but that don’t compromise on style.
H&M was arguably one of the first high street fashion labels to champion ethical production within its collections and this season sees it continue to stay one step ahead with its adoption of newly-developed sustainable fabrications; recycled silver and ECONYL®. The latter is a 100% regenerated fibre that’s made using fisherman’s nets and pre-loved nylon. Inspired by the interiors in Karin and Carl Larsson’s artful home and featuring striking occasionwear pieces as well as ready-to-wear accessories, it’s as beautiful aesthetically as it is in motive. What’s more? Each piece is aligned with its own production story so there’s a personable element to every purchase as well.
A longstanding advocate of ethical fashion, Mango has announced its aim to source 50% of its cotton from sustainable sources by the year 2020. In the meantime, it has launched its third Mango Committed collection, this time as part of a wider project called Take Action, which involves a more general business model. The collection itself is in-keeping with the brand’s established aesthetic which ticks yet another box, and it captures the free-spirited, somewhat grown-up bohemia of the current SS18 collection, proving that it’s possible for a brand to retain its identity whilst making the change.
Swearing by the slogan ‘Being naked is the #1 sustainable option, Reformation is #2’, this US cult fashion label prides itself on committing to sustainability across just about all of its seasonal offerings, which is something that not a large number of globally-recognised fashion labels are currently able to do. It draws from a host of sources, from vintage items to deadstock fabrics, and it’s sketch to sale process can be as quick as a month in order to meet consumer demand, remain relevant and beat the rush of fast fashion high street trends.
Not one to just jump on a bandwagon, People Tree has been making ethical production a priority for the past 25 years, working with Fair Trade cotton farmers and artisans across the world to produce its seasonal collections. The brand also operates The People Tree Foundation, which brings benefits to farmers through the promotion of its fair and sustainable contribution to the fashion industry.
For two weeks only, Lush Cosmetics will be launching a clothing pop-up store on Beak Street in Soho to promote its dedication to ethical fashion and lifestyle products. The Fair Trade collection is crafted from 100% cotton and it offers the likes of T-shirts and tote bags, each of which is printed with a specially-illustrated graphic relating to the label’s fight against animal testing. Every piece has been produced by Rapanui (an ethically-focused company based in the Isle of White) and all profits made throughout its two-week residency will go towards an aligned charity.
Visit the store between Friday 20th April – Friday 4th May 2018.
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