Trainers have successfully made the move from sportswear essential to fashion statement, with shoe fanatics scouring stockists for rare and classic designs. London is home to several trainer hotspots such as Soho and Carnaby Street, as well as some outlying gems, including stores in Islington and Stratford. Here are the best places to buy sneakers in London.
Loved for its clean-cut leather and suede designs, Swedish streetwear brand Axel Arigato puts a smart spin on sneaker style. The Soho store on Broadwick Street is one of the more pared-back trainer shops in London, having opened in 2018 with stone walls, floor-to-ceiling mirrors and few other interior touches, leaving the full focus on the product.
Newcastle-based luxury menswear retailer END. opened its first London store in Broadwick Street, Soho, in 2018. The two-storey space feels bright, modern and well curated, and features a full wall of sneakers as well as oversize digital screens so customers can experience the full range of brands and collections on offer. Expect contemporary labels with a streetwear influence. Acne Studios, Common Projects and Champion set the tone.
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