Urban, sports-inspired streetwear is a London style signature and there’s a plethora of stores in Soho and Camden, offering both mainstream labels and those lesser known brands. Whether streetwear is a look that dominates your existing wardrobe or you’re looking to invest in a taste of what’s on offer, look to our hit list of best menswear destinations in the city to make your shopping trip a considered one.
There’s only one place to head for in London to find almost every style that global sports brand Adidas has on offer and that’s the 3-storey flagship store on Oxford Street. Stocking the full range of men’s, women’s and children’s clothing as well as streetwear-inspired accessories, this well-designed space is an easy to navigate mecca for fans of the brand. If you’re more drawn towards the vintage-inspired Adidas Originals designs, bypass Oxford Street and head straight to Carnaby where you’ll find a smaller, dedicated store.
Originally launched as a sportswear label and now one of the biggest global lifestyle brands, there’s so much more to Nike than running sneakers. The long-standing flagship store by Oxford Circus tube station is the kind of place you could spend all day in. It’s beautifully curated, features interactive screens and is split into separate sections for various sports focuses. There’s also a section where you can design your own bespoke footwear by choosing your favourite style, colours and finishing touches.
A household name and an established global streetwear brand, Reebok continues to expand its offering season after season. The FitHub concept store in Covent Garden is a celebration of its innovative approach to branding and it’s designed to inspire its visitors to get active. Stocking everything from performance trainers to yoga vests, it’s a one-stop destination for sporting attire as well as the streetwear classics.
Become a Culture Tripper!
Sign up to our newsletter to save up to 800$ on our unique trips.
One of the most interactive shopping experiences in the city, the red-fronted Puma store on Carnaby Street is decked out with copious technological features such as overhead screens designed to mimic the outdoors, a London telephone box that rings when someone enters and video content in the changing rooms. Spanning 240 square meters and hosting everything from the time-tested styles to collaborations with the likes of Alexander McQueen and Hussein Chalayan, it’s as much of a lesson in store concept as it is a shopping experience.
Footpatrol is the store to head for if you’re after that sneaker of-the-moment. Specialising in limited edition styles and Japanese exclusives as well as more classic designs from the likes of Nike and New Balance, this Soho-based gem has it all. The understated interiors let the shoes do the talking but don’t be fooled – a lot of consideration went into finding the perfect recycled boarding for the floors, walls and ceiling. This artfully distressed, urban aesthetic is all down to the designers, the Wilson Brothers. Recently, Footpatrol have launched a collaboration with Converse that’s well worth a look. It’s inspired by the streets of Soho, so it’s perfectly at home in its central London habitat.
Machine A is one of the few places where you can find labels that put a luxury spin on an urban aesthetic and what’s more, makes said labels the focus. An independent concept store that stocks both men’s and women’s collections, it’s a treasure trove of current-season Christopher Raeburn and Maison Margiela, to name but a few. Fusing emerging and established designer collections under one roof, Machine A is an expression of British and international streetwear as we know it. Pricey? Yes. But if you’re looking for considered design and unrivaled quality, this is the place to shop.
Crafting environmentally sound, fair-trade clothing with a utilitarian twist, this luxury label has a very distinctive aesthetic and a moral USP to boot. A London Fashion Week Men’s Collections favourite, it’s well-respected by the city’s most fashionable. Premium quality is, of course, as much of a focus as the fabrics used, and the result is a series of expertly crafted investment pieces. You can’t miss the store on Pulteney Street in Soho – the shop front is painted with a graphic black and white design that’s sure to catch your eye.
As the name suggests, YOSQI’s main aim is to support Asian fashion labels within its offering. Showcasing own-label designs as well as the likes of Champion and channeling sportswear, casualwear and streetwear to set the tone for its aesthetic, this Camden-based store is the kind of place you’ll find something completely obscure and fall in love with it instantly. Think oversized hoodies, distressed detailing, backpacks emblazoned with embroidery and zips in the most surprising of places.
Fusing traditional street culture with a high fashion element, Underated’s menswear collection offers a series of effortless every day pieces, from sweatpants and hoodies, to oversized T-shirts and casual-cool accessories. The label originated in London and it aims to inspire its consumers through its creative approach to design, so its Camden location seems particularly fitting. Clean-cut, minimalist and easy to wear, Underated pieces will form the foundations of your streetwear wardrobe.
You’ll find primarily monochromatic clothing in this authentic British streetwear labels line-up, but the collection is far from understated. Featuring T-shirts printed with oversized logos, loose-fitting heavyweight tracksuits (not designed for lounging around the house in) and Trucker-style basketball hats, they’ve definitely established a consistent aesthetic, and it’s one that fares well in its Kings Cross location. Save
Volcanic Iceland Epic Trip
meet our Local Insider
HOW LONG HAVE YOU BEEN A GUIDE?
WHAT DO YOU LOVE ABOUT YOUR JOB?
It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.
WHAT DESTINATION IS ON YOUR TRAVEL BUCKET-LIST?
I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!
Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.
Connect with like-minded people on our premium trips curated by local insiders and with care for the world
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips,Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.