Whether you’re looking for the latest investment picks fresh from Men’s Collections or something a little more affordable that you’re hoping to bolster your wardrobe with, we’ve listed the menswear fashion boutiques in South London that will make pinning down those sartorial buys a successful venture.
The beauty of a multi-brand store like Question Air is that you get the pick of the fashion crop all in one place. Here, there’s focus on denim and you’ll find designs by the likes of Current Elliott and J Brand inside with sales assistants fully trained on the who’s who and what’s what of each fit – something you really have to try on to appreciate.
Question Air, 3 Lordship Lane, East Dulwich, London, +44 20 3581 3303
Forever proving that you don’t have to spend the world to get good quality basics, Uniqlo is the first place we head for to find everyday cashmere and a well-cut Oxford shirt. You won’t come across much pattern here and the colour palette is primarily classic, but bright pops enliven the collection in the considered, slightly experimental way that Japanese design labels do so well. Look out for its much-anticipated collaboration with J.W. Anderson launching later this season.
Uniqlo, 2, 51 The Broadway, Wimbledon, London, +44 20 8944 8498
Arguably the pinnacle of Wimbledon’s boutique offering and the best place to go for high-fashion finds as opposed to wardrobe staples, MATCHESFASHION.COM’s first ever space is home to the likes of Prada and Givenchy as well as those more directional labels such as Vetements and Loewe.
MATCHESFASHION.COM, 36 High Street, Wimbledon Village, London, +44 20 8947 9777
The Shop At Bluebird
Not just a men’s clothing store but a hub of all things lifestyle, The Shop At Bluebird backs on to one of the most reputable restaurants in London and houses an array of books, homewares and music as well. Meander the designer-clad aisles in perfect relaxation – this space is easy-going and unpretentious – and pop in to the bar next door for a well-deserved glass of something crisp to complement your afternoon.
Parisian label, Sandro Homme was first born in 2008 as an extension of its already-established womenswear counterpart, and it’s lead by son of the label’s founders, Ilan Chétrite. Capturing a certain sophistication saved primarily for French fashion labels, it brings its distinguished aesthetic to London and you’ll find timeless yet modern designs in its boutique on the Kings Road.
Sandro, 190 King’s Rd, Chelsea, London, +44 20 7351 1737
Not strictly located in south London but worth the extra travel time, Browns is another multi-brand retailer but it’s approach to retail is a little more understated than you might find at the likes of MATCHESFASHION or Mr Porter. The store is unpretentious and eclectic, providing the perfect shot of style inspiration if you’re in need.
Browns Fashion, 24-27 South Molton Passage, Mayfair, London, +44 20 7514 0038
Purveyor of understated elegance, smart tailoring and the kinds of wardrobe staples that will transcend seasons, Joseph captures a quintessentially British way of dressing and it’s no surprise considering that London is where it’s roots are based. This season, expect to find a sophisticated riff on the festive knit as well as premium-quality outerwear and sharply cut suiting in its menswear dedicated store in Chelsea.
Joseph Menswear, 124-126 Draycott Ave, Chelsea, London, +44 20 7591 0808
Famed for its womenswear collections which now show at London Fashion Week, Whistles is not one to be overlooked when it comes to menswear. Its beautifully crafted collections sit somewhere between high street and designer labels in terms of price point and offer the perfect blend of wearability and contemporary style. If you’re looking for a winter coat, make the flagship store at St. Christopher’s Place your first port of call.
Whistles, 12-14 St Christopher’s Pl, Marylebone, London, +44 20 7487 4484
You know you’ve found a stylish establishment when it’s positioned on Chiltern Street, most famously home to the Firehouse, a fashion-set favourite when it comes to London dining. Trunk Clothiers is proof of this notion. Stocking cutting edge designs from a selection of Japanese labels as well as some of the globe’s better known retailers, this welcoming space is a haven of investment buys that your wardrobe will continue to thank you for for years to come.