Fashion's 7 Names To Knowin August 2018

From breezy linen playsuits at new London label Palmier to feminine tailoring and silk separates at Rebecca Vallance, these are the names to know in fashion for August 2018.

Palmier

Palmier SS18 campaign image
Palmier is set to be the next cult name in summer fashion. Inspired by beautifully simplistic Australian labels like Posse and St. Agni, this new brand on the block is bringing the look to London. Palmier’s debut collection is concise but it covers all the summer essentials, offering the perfect way to combat any city or beach-based heatwave. Ethical production is at the heart of the process and it brings a sense of authenticity to the label. Shop the collection now to be one of the first to own a piece.

Rebecca Vallance

Rebecca Vallance SS18 Lookbook, 2018
Rebecca Vallance masters sophisticated glamour with her designs, adding ruffled details, feminine pleats and delicate prints to clean-cut silhouettes. Dresses are elevated enough for formal events but it’s the relaxed off-duty separates that make this label versatile. Choose artfully tailored pieces to add interest to a formal wardrobe or sculptural skirts and shirting for a look that works just as well in the office as at the weekend.

Rails

Rails Pre-Fall 2018 Lookbook, 2018
Founded in LA and by Jeff Abrams and inspired by his travels around Europe, Rails is loved primarily for its relaxed pinstripe and plaid shirting, but there’s more to this casual-cool brand. Think of it as a one-stop shop for weekend staples with a subtle preppy twist – the collection spans everything from classic denim to silk separates and it will bring a touch of Southern California’s carefree attitude to any wardrobe.

Alex Eagle

Alex Eagle in her Berlin store, photographer Robbie Lawrence K
There aren’t many brands that fuse fashion and lifestyle as seamlessly as Alex Eagle, whose bright and airy retail space doubles up as a tranquil work environment. Situated in Soho Farmhouse in the UK and Soho House Berlin, the stores present an inspirational range of fashion and lifestyle products from both Alex Eagle’s own label and brands offering a similarly luxurious take on staples. Expect to find the likes of Lemaire, Blyszak and premium activewear brand Ernest Leoty among the rails.

North-89

North89 unisex sneakers, 2018
New footwear label North-89 channels a sought-after effortless aesthetic reserved only for Scandinavian brands. The sneakers are minimal in design and feature subtle branding, but they’re complex in construction, made using breathable weather-proof materials inspired by the unpredictable weather in Sweden. Gender neutral and versatile, they’re the kind of shoes that work just as well styled with jeans as they do tailored trousers or a midi skirt.

Georgia Hardinge

Georgia Hardinge, AW18 Lookbook
London-based Georgia Hardinge takes an innovative approach to fashion production and places a strong focus on technology within her work. Sculptural shapes and 3D detailing are signature design traits but the label’s pieces are surprisingly wearable. The current collection includes button-front midi dresses, bow detailing and block-colour panelling, which ticks off spring/summer 2018 trends while remaining true to the label’s established look.

Twinset Milano

Twinset Milano, FW18 Lookbook, 2018
Italian label Twinset Milano combines a bohemian approach to fashion design with something edgier and the result is a line of contemporary ready-to-wear pieces suited to the city. The first UK boutique opened on the King’s Road at the end of July 2018 and it’s stocked with the new collection – silk dresses, printed jumpsuits and ethereal blouses.

You may also like: Fashion’s 7 Names To Know in July 2018.

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