London Fashion Week: Behind the Scenes with Paula Knorr

Paula Knorr in her studio, September 2018, London
Paula Knorr in her studio, September 2018, London | © Culture Trip

London’s inclusive culture and strong women are what inspires exciting new fashion designer Paula Knorr, whose glamorous sequin-embezzled eveningwear kicks back against the dominant minimalist trends.

September is the most important month in the fashion calendar – it’s when Fashion Week runways take over and designers showcase upcoming collections to the world. Paula Knorr has presented in London since she exploded onto the scene with the impactful after-dark designs that earned her the NEWGEN prize in 2016.

The award is bestowed by The British Fashion Council who mentors the winner and offers financial backing for the following year. Perhaps more crucially, it results in instant credibility – past winners include London fashion game-changers like Christopher Kane and Simone Rocha.

“Initially I wasn’t even sure if I wanted to launch my own label,” Knorr says. “But winning NEWGEN put me on people’s radar and the response was so positive that it gave me the confidence to do so and I’ve never looked back.”

Behind the scenes with Paula Knorr ahead of her LFW spring/summer 2019 runway show, September 2018
Paula Knorr, spring/summer 2018 runway collection in collaboration with Swarovski ahead of the show, September 2018

It’s now her fifth season presenting at London Fashion Week (LFW). “I love it because it accepts new designers as equals and that doesn’t happen everywhere,” she says. It’s the reason her brand is positioned here instead of in Germany where she grew up and it’s what fuels her ideas and excitement.

“I’m inspired by the strong women in London,” she says. “I want my designs to help the wearer to shine.” Her dazzling spring/summer 2019 collection is the perfect example of this. It features an array of striking textured fabrics – sequins, tulle and lamé – cut to voluminous asymmetric silhouettes and detailed with ruched panelling. Every piece is made to empower the woman wearing it and to adapt to her body shape for a look that becomes unique when worn.

Details of the Paula Knorr spring/summer 2019 collection, September 2018, London
Close-up of the Paula Knorr spring/summer 2019 collection, London

When it comes to casting runway models to reflect her message, Knorr’s criteria is clear. “I look for strong women whose personalities shine and who are a little more mature,” she says. “I don’t think my customer can relate to teenage girls walking down the runway.”

The spring/summer 2019 set was also designed to complement the collection, which was styled on the night by Hunger magazine’s fashion director, Kim Howells and featured Swarovski crystal detailing in places. Dark lighting, mirrors, metallic detailing and a live DJ set a scene that felt reminiscent of where the clothes would be worn – at the most fabulous of parties.

Paula Knorr: The designer and her collection, September 2018, London

“The biggest challenge for me is making something that will work in the real world,” Knorr says. Nearly all of her collection features a jersey back panel which sits close against the body and allows the looser layers to have some element of structure. It’s a look that’s universally flattering and comfortable to wear. “People have to be able to move, but ultimately the idea is that glamourous design can be enjoyed by everyone.”

Paula Knorr SS19 London Fashion Week presentation, September 2018
Paula Knorr SS19 Presentation at London Fashion Week, September 2018

Knorr’s inclusive approach and messaging is her main passion and it’s something that she feels is reflected in London’s approach to Fashion Week more so than in any other city. For the event to progress, she says its key to continue exploring the idea; “As long as it [LFW] continues to showcase and nurture new talent and celebrate a more diverse approach to design, it’s something that I’ll want to be a part of.”

Paula Knorr spring/summer 2019 runway collection, September 2018



culture trip left arrow
 culture trip brand logo

Volcanic Iceland Epic Trip

meet our Local Insider


women sitting on iceberg


2 years.


It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.


I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!

culture trip logo letter c
group posing for picture on iceberg
group posing for picture on iceberg

Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.

map of volcanic iceland trip destination points
culture trip brand logo
culture trip right arrow
landscape with balloons floating in the air


Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.