Based in London and inspired by Parisian style, contemporary streetwear label être cécile is the cool girl’s off-duty brand of choice. Co-founder Kyle Robinson talks about what and who inspires the look.
“When I launched the brand in 2013 I wasn’t that confident that it would be a success,” Kyle Robinson, co-founder of être cécile admits. “But I think people gravitate towards French style because it’s timeless and effortless, and who doesn’t want to be those things?”
Collections include French classics like Breton stripes, slogan T-shirts and premium athleisurewear, but it’s the subtle wit Robinson adds to his designs that hint that they don’t belong to a Parisian label. Words printed on jersey separates translate to read “être cécile: almost Parisian” and “made somewhere near France”.
Robinson steers clear of cliché fashion icons and looks to young creatives for inspiration. “I’m obsessed with this girl,” he says, scrolling through Instagram videos of Belgian musician Angèle, whose recordings are undeniably captivating. “How cool is she? She’s so young, but there’s just something about her. I’d love to work with her.”
Film also plays a big part in sparking ideas. “There was one collection that we took a lot of inspiration from Woody Allen films for and then just before we were about to launch, the press went crazy with stories about him and we had to cut a few pieces,” Robinson remembers. “A lot of this season’s slogans are inspired by John Hughes films, but not everyone gets them.”
Robinson’s playful approach to messaging brings character to the brand and his excitement is contagious.“The slogans were never intended to be such a focus, but it felt natural,” he explains. “No regrets more baguettes” is the most recognised one to date. It’s relatable, just like the label, so much so that it’s now printed on the mirror of the newly launched boutique on Cross Street in Islington. Small yet full of personality, it’s the only location where the entire être cécile collection can be seen in one place. “Having a physical store is so important to me,” Robinson says. “It’s a chance for people to experience the brand, to spend time with us and to find out what we’re about – keeping fashion fun and not taking life too seriously.”
Volcanic Iceland Epic Trip
meet our Local Insider
HOW LONG HAVE YOU BEEN A GUIDE?
WHAT DO YOU LOVE ABOUT YOUR JOB?
It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.
WHAT DESTINATION IS ON YOUR TRAVEL BUCKET-LIST?
I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!
Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.
KEEN TO EXPLORE THE WORLD?
Connect with like-minded people on our premium trips curated by local insiders and with care for the world
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.