Well, they’re back. And we’re kind of happy about it. Once the preserve of off-duty tween stars, Juicy Couture has enjoyed an epic resurgence thanks to Vetements’ designer Demna Gvasalia who brought Juicy to the brand’s show at couture week in Paris.
Juicy Couture is the noughties trend that no-one really envisaged coming back. It was so kitsch, reeked of privilege and embodied a kind of willfull lack of self awareness that few could pull off with any irony. Yet given these pre-existing connotations, it is perhaps fitting that the brand has been re-embraced in 2016.
In a year of accelerating climate change, economic uncertainty and Trump, nothing says the ‘I know the apocalypse is coming but I’d rather watch Netflix’ like a velour tracksuit – add oversized aviators and pony tail for the full juicy couture 2000s look. Buy one of these for Christmas and reap the rewards of sporting fashionable, expandable waist lines.
Those looking to go all out in the leisurewear department this Christmas should pair velour bottoms with a matching (or mis-matching, depending on your style) hoodie for ultimate relaxation chic. As the saying goes, if it’s good enough for Paris Hilton…
Not sure how to nail noughties fashion? Here’s a selection of our favourite #throwback looks to help you on your way.
http://instagram.com/p/BNPlR1dg0Vu/?taken-by=parishilton&hl=en
http://instagram.com/p/BNWh3-OBRwT/?taken-by=officialindiadoyle
http://instagram.com/p/BKs2fq7AUlW/?tagged=juicytracksuit&hl=en
http://instagram.com/p/4o9ACdB7_Y/?tagged=juicytracksuit&hl=en
http://instagram.com/p/BNS7qitjSGU/?tagged=juicytracksuit&hl=en
About the author
A contributor to titles including Vogue, the Guardian, KEIN, Rollacoaster, Wonderland and Twin magazine, India Doyle joined Culture Trip to help launch their fashion section for the EMEA region, where she focussed on giving emerging designers across the globe a platform to reach international audiences. Now based between London and Greece, she is one of Culture Trip's Greek contributors and covers cultural life in Athens.
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