Fizzy milk sounds like what you find in your fridge after a weekend away, but it’s something you might be finding in the chiller cabinet at your local supermarket pretty soon.
Arla, a European dairy cooperative, has been developing fizzy milk in an effort to encourage young people to consume more dairy.
The ‘sparkling fruit and milk’ drink is meant to appeal to teenagers and others who feel that plain old semi-skimmed just isn’t cool enough for them any more.
Made by mixing milk with fruit juice and carbonating it, it’s meant to be rolled out in the UK, Singapore and the UAE to assess the reaction to the product before hitting the rest of the world.
The drink is likely to be pink and will be made from a ‘type of whey with no fat’. Mmmmm, yum.
The fizzy concoction was created by the so-called ‘terrible twins of innovation’ at Arla – German biochemist Sven Thormahlen, 60, and Matt Walker, 39, from Harrogate, who invented the baked bean Snap pot.
Developer Anne Evers Nikolajsen said about the drink: ‘It contains a certain level of dairy protein and amino acids, but won’t curdle when mixed with the fruit juice that gives it its pink colour; it is then carbonated. You could use it in a cocktail in the evening.’
Arla wants to boost milk sales by 2020 – here’s hoping they have better luck than Tango, who launched their ‘Strange Soda’, a fizzy milk, water and fruit juice mix, in 2004 in the UK and axed it after less than a year.
In 2009, Coca-Cola launched carbonated milk drink Vio in the US, which went on to be launched in India last year.
A spokesperson for Arla Foods said:
‘We are continually investing in new products to meet changing consumer tastes and preferences.
‘Fizzy milk is among the many products currently in development at our state-of-the-art Global Innovation Centre in Aarhus in Denmark, which sees chefs, scientists, consumers and customers all come together to identify and shape the trends, technologies and products that will impact on the global dairy industry in the years to come.
‘Like all products in development, we can’t say if or when the product will come to market.’
Craving dairy? Here’s our guide to Polish dairy products!
Volcanic Iceland Epic Trip
meet our Local Insider
HOW LONG HAVE YOU BEEN A GUIDE?
WHAT DO YOU LOVE ABOUT YOUR JOB?
It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.
WHAT DESTINATION IS ON YOUR TRAVEL BUCKET-LIST?
I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!
Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.
KEEN TO EXPLORE THE WORLD?
Connect with like-minded people on our premium trips curated by local insiders and with care for the world
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.