Why Stockholm is a Collector's Paradise

Vintage fashion and eco-consciousness are a way of life in Sweden
Vintage fashion and eco-consciousness are a way of life in Sweden | © Issy Häggström
Issy Häggström

Hub Writer

Stockholm is home to an excellent variety of second-hand stores for collectors of all things vintage. The culture of restoration and preservation of resources, appreciation of excellent craftsmanship and a fundamental eco-consciousness allows for this second-hand market to thrive not just in Stockholm, but countrywide. For example, the large Swedish department store Åhlèns has placed a fashion recycling box in each of their stores throughout the country. These items are then delivered to Stads Missionen sorting facilities. Stads Missionen is a non-profit organisation that assists the homeless, impoverished and out-of-work by selling donated merchandise in their stores.

Loved by over 40s
- embed -

“I believe that the trend to donate clothes and buy second-hand has grown largely in recent years. In Stockholm, Stads Missionen is receiving so much material and support that they have been growing at a rate of a new store every six months,” says Lexie Lööw at the Nytorget store.

“There is a storage facility in Sätra with nearly 100 staff on site where the bulk of merchandise is sorted. They send the trendiest vintage fashion mainly to the outlet in Nytorget, South Stockholm because our customer base has shown a strong interest in vintage fashion merchandise,” explains Lööw. She says young Swedes “are more informed about the environment and how each individual can do their part.” That is one explanation for a growing interest in recycling fashion. “There is also a marked interest from retirees and pensioners,” she goes on to say.

The Stads Missionen Fridhemsplan caters to those shoppers, in particular, the “kultur-tant” which translates to the “culture-aunt”, an affectionate nickname for senior women who frequent theatres, music halls and exhibitions. The Fridhemsplan Stads Missionen store has an excellent offering of high-quality, tailored fashion pieces like wool suits, smart casual dresses and men’s formalwear, overcoats, kimonos and even the occasional vintage furs. Lööw highlights another perk for the vintage shopper by describing the staff at the Fridhemsplan store where she previously worked: “They offer an alternative shopping experience where they take time to talk to their customers and listen to their stories about the items they bring in there.”

Some of the window displays at these outlets are on par with high-street stores. We all know fashion repeats itself, so these vintage pieces are always on trend. The visual merchandising efforts of Stads Missionen are enough to inspire even the most reluctant shopper to come in and have a look around.

- embed -

Collectors of antique furniture, porcelain and glass have the whole city to explore, from auction houses to the Salvation-Army type shops, Myrorna and small boutique stores on Upplandsgatan in Vasastan. In addition, there are vintage haute couture resellers in the posh, east-side neighbourhood Östermalm and the hipster-heavy, super trendy boutiques on the southern island of Södermalm.

- embed -

Previous generations lived the DIY lifestyle even to the extent of rebinding books at home, repairing clothes and shoes. Today it is quite expensive to reupholster furniture because there are so few craftsmen/women who do it for a living. But the option to refurbish is still a viable one, especially with the availability and affordability of vintage pieces in the Swedish market. Outside this bracket is the Scandinavian designer chair, which is expensive to start with, whether it’s new or vintage.

American-brand clothing for the collector can be found at Beyond Retro, which only sells vintage clothes imported from US warehouses. To up your shoe game, pay a visit to Sneakersnstuff, which focuses on collectible designer sneakers.

- embed -

The consumer appetites of today with disposable clothes are slowly being tempered by large companies, such as H&M, inspiring recycling of fabrics in most of their stores and offering discounts for every bag of clothes recycled as an added incentive. Weekday is one of their stores and it has been selling second-hand clothes alongside new merchandise for some years now.

Read our guide to the best vintage stores in Stockholm.

culture trip left arrow
 culture trip brand logo

Volcanic Iceland Epic Trip

meet our Local Insider


women sitting on iceberg


2 years.


It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.


I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!

culture trip logo letter c
group posing for picture on iceberg
group posing for picture on iceberg

Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.

map of volcanic iceland trip destination points
culture trip brand logo
culture trip right arrow
landscape with balloons floating in the air


Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.