This Swedish Biodegradable Sportswear Turns Into Fine-Dining Cuisine

If you think turning fashion into food sounds like someone’s putting you on, think again; those innovative Swedes have managed to take biodegradable sportswear and turn it into fine-dining cuisine.

Innovative Swedish outdoor apparent brand Houdini Sportswear was on a mission to prove just how natural their clothes are, so with the help of creative agency McCann Stockholm they created a one-of-a-kind pop up restaurant in Stockholm that dropped jaws across the food scene.

Agrikultur Museum was the scene of the meal / Photo courtesy of Houdini Sportswear

Houdini is all about sustainability: old sports clothes can be left at any Houdini shop, and if the company is able to repair them, it will – and at no cost. If the sportswear has gone round the bend, Houdini will recycle the items and make new clothes from them.

So how did the fashion-into-food concept come about? And why?

CEO Eva Karlsson says that the company’s vision remains singular: maximise the outdoor experience without having a negative impact on the environment. Growing vegetables from worn-out garments was a way for the company to show how beautiful it can be when it manages to close the loop.

Fashion to food / Photo courtesy of Houdini Sportswear

Houdini’s clothes are made only from natural materials and it took roughly six months for the clothes to biodegrade. Vegetables and herbs were grown from the soil created, and renowned chef Sebastian Thureson took those and turned them into the world’s first vegetarian fine-dining experience made from old sportswear.

The four course meal was served at Stockholm’s Agrikultur Restaurant in April 2017. Check out the full menu here.

Culture Trips launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes places and communities so special.

Our immersive trips, led by Local Insiders, are once-in-a-lifetime experiences and an invitation to travel the world with like-minded explorers. Our Travel Experts are on hand to help you make perfect memories. All our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.?>

All our travel guides are curated by the Culture Trip team working in tandem with local experts. From unique experiences to essential tips on how to make the most of your future travels, we’ve got you covered.