The History Of Desigual In 1 Minute

Photo of Culture Trip
5 January 2017

Famous for its distinctively bright colors and playful patterns, fashion house Desigual is one of the most popular Spanish brands today. The company has stores in over 72 countries worldwide and continues to grow at exponential rates. Based in the vibrant city of Barcelona, the brand’s motto is ‘La vida es chula‘ or ‘Life is beautiful’.

© emi moriya / Flickr | © Herry Lawford / Flickr | © Luciano Belviso / Flickr

The company was founded in 1984 by Swiss designer Thomas Meyer – who is still the company’s sole shareholder today – when he was in his early twenties and enjoying life on the Balearic party island Ibiza. His ambition was to create something different which reflected the individuality and uniqueness of each person, and to do so in a way as to make his garments affordable. Since then the company has continued to grow, expanding across Europe initially and opening stores across the USA, Asia and the Middle East since 2011. The store currently has over 320 own-brand stores and a presence in many of the global fashion capitals of the world including Paris, New York, London and Berlin.

In recent years the brand has attracted attention for its bold marketing moves, including a campaign first launched in 2011 whereby customers were invited to ‘Walk in naked, walk out dressed’ – the shop would offer a free item of clothing to anyone who arrived in their underwear. The brand’s colorful patchworks and bold designs have at times been received with skepticism by figures in the fashion and business worlds, skeptical of the brand’s ability attract a wide enough public given its unique style. Despite this, the company continues to grow year on year. The brand’s managing director Manel Jadraque (formerly of LVMH) declared that their aim was ‘to put at least one Desigual item in each wardrobe of the world’. Watch this space.

Since you are here, we would like to share our vision for the future of travel – and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Epic Trips, Mini Trips and Sailing Trips. Our Trips are suitable for both solo travellers and friends who want to explore the world together.

Epic Trips are deeply immersive 8 to 16 days itineraries, that combine authentic local experiences, exciting activities and enough down time to really relax and soak it all in. Our Mini Trips are small and mighty - they squeeze all the excitement and authenticity of our longer Epic Trips into a manageable 3-5 day window. Our Sailing Trips invite you to spend a week experiencing the best of the sea and land in the Caribbean and the Mediterranean.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm – and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

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