A Brief History Of Magners Irish Cider, Also Known As Bulmers
While the brand of cider produced locally in County Tipperary may be known as Bulmers to the people of the Irish republic, it is referred to as Magners everywhere in the world. Established in 1935 by a local from the town of Clonmel named William Magner, the cider factory there was later bought out by cider-makers H. P. Bulmer in 1946.
After buying an orchard in County Tipperary, William Magner began to produce his own Irish cider in the mid-1930s. In 1937, he teamed up with the well-established H.P. Bulmer company from England, acquiring the right to produce under the Bulmers name in Ireland, and the brand became more widespread. Following almost ten successful years in partnership, Magner decided to sell his remaining fifty percent stake to his colleagues, seeing the factory become known as Bulmers Ltd Clonmel.
Unfortunately for H.P. Bulmer, it wasn’t long before the company again changed hands. Coming out on the losing end of a legal dispute with the creators of Babycham sparkling perry over a competing product, they were forced to sell Bulmers Clonmel during the 1960s. Having become part of the C&C Group – a soft drinks and cider company then jointly owned by Guinness and Allied Breweries – production of Irish Bulmers was moved five years later to a modern complex at Annerville, outside Clonmel.
With the Tipperary cider greatly exceeding sales expectations in Ireland, the C&C Group sought during the late 1990s to sell it outside of its home country, particularly in the burgeoning international Irish bar market. But as H.P. Bulmer still owned the rights to that name everywhere other than Ireland, they decided to call the brand after its original owner when exporting it – bringing Magners Irish cider first to Spain, then to Germany and the UK. In spite of the the differing name, the two products are identical.
Still produced at Annerville, today Irish Bulmers and Magners are made from 17 different kinds of apples, left to ferment and mature for up to two years. Continuing to grow in popularity, the cider can now be found in bars throughout Europe, Asia, North America, Australia and New Zealand.
Volcanic Iceland Epic Trip
meet our Local Insider
Hanna
HOW LONG HAVE YOU BEEN A GUIDE?
2 years.
WHAT DO YOU LOVE ABOUT YOUR JOB?
It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.
WHAT DESTINATION IS ON YOUR TRAVEL BUCKET-LIST?
I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!
Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.
KEEN TO EXPLORE THE WORLD?
Connect with like-minded people on our premium trips curated by local insiders and with care for the world
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.