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10 Fashion Bloggers in Dublin You Need to Follow
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10 Fashion Bloggers in Dublin You Need to Follow

Picture of James Hendicott
Updated: 2 October 2017
Dublin‘s blogging scene is big enough to warrant its own award shows, and fashion is probably its most crowded market. Whether you’re totally unfamiliar with the Irish sense of style, or simply want to stay up to date, you’ll have no trouble tracking down information. Naturally, some do of these web aficionados do things better than others. Here are our 10 favourite mainstays of the Irish fashion blogging scene…

Pippa O’Connor

This well-known Irish model turned blogger draws massive crowds to her blog: Pippa O’Connor‘s 5 million or so hits a year is lofty for any personal website. Exploring fashion, beauty and lifestyle, the entire site started as a hobby when O’Connor was pregnant with the first of her two sons. She now talks online about style and beauty and hosts an array of events.

Nuala Gorham

Vogue-featured blogger Nuala Gorham dabbles in a range of areas, including fitness and travel as well as fashion and beauty. Her posts on her adventures (including visiting hotels around Ireland) is a worthy exploration for any Irish traveler, but it’s the clothes and fashion visuals that truly mark her brand. There’s a refreshing honesty to the way she talks about her personal style – and life.

James Butler

Author of Jus de James, James Butler dabbles in presenting, acting and writing, and while his website isn’t updated all that often these days, he remains one of the best general style advice bloggers the city has seen. He’s not afraid to dabble in Penney’s (the Irish branding of Primark, and subject of many an Irish fashion joke) and does both smart and casual well. The hugely popular Instagram account is still going very, very strongly, with his latest accomplishment a role in an Irish TV weight loss show, Operation Transformation.

When the jacket fits you for the first time in years and you’re jaysus Delira Dympna 😂 #CelebOT

A post shared by James Patrice (@james_patrice) on

Aisling Chan

Aisling (pronounced Ash-ling) Chan is a Dublin model and blogger who mixes an array of fashion-themed posts with some helpful how-to makeup tips, blending in her experiences of various hot-spot travel destinations along the way. Her posts are infrequent but compensate by being in-depth and – when she gets going on beauty – practical and relatable.

Louise O’Reilly

Named Best International Fashion Blogger by Cosmopolitan two years in a row, Louise O’Reilly’s ‘Style Me Curvy‘ is a blog about every aspect of fashion, penned by a plus-sized model. Dealing in examining body types, clothing of almost every type, seasonal dress and almost any idea on personal style you could hope to find, this blog is a treasure trove for those in need of fashion inspiration.

Damien Broderick

A tattooed suit salesman and blogger who’s worked with many of Ireland’s most popular brands, Damien Broderick‘s photo-heavy, image-conscious blog is a great glance at men’s fashion in the Emerald Isle. Sure, he’s redirected to travel to some extent in recent months, with those suit-led blogs having slightly faded in favour of ‘things that make him happy’. They’re still impressively fashionable and offer some great images of the city.

Goodnight folks ❤️

A post shared by Damien Broderick (@damienbroderick) on

Louise Cooney

Temporarily relocating her blog to New York at the time of writing, Louise Cooney‘s style is very much globally influenced, be it by the places she’s been or the style icons Cooney occasional cites. Her Gold Award win at the Irish Blog Awards no doubt has a lot to do with the exceptional standard of photographs throughout her site, ranging from image of Louise herself collapsed on the beaches of Seychelles to moments taking in New York Fashion Week.

Freya Broni

A fashion student who blogs about her experience in everything from fashion to photography, Freya Broni also dabbles in interior design, showing her love of being both sides of a camera lens. A nice aspect of her blog is that much of what she promotes is high street (and therefore affordable), in a world where designer brands are very much king. She has a hip, millennial writing style which is a bit ‘love it or loathe it’, but Broni’s hard to ignore.

Michelle Daly

Blogging under ‘Michelle Alice‘, Dublin-based Daly is in the fashion and travel niche, and, at just 21, recently mixed up her blog, switching between entries on Rome adventures and writing about finishing her degree. She’s also had plenty to say on the stories behind her blogging, including penning features on areas like ‘how to get out of a creative slump‘. Very much fashion leaning, but Daly likes to give a bit of herself too.

Searching for ways to get nuggets without having to leave the bed 🤔 Happy Friday 🤗

A post shared by Michelle Alice Blog (@michellealicex) on

Nirina Plunkett

Nirina Plunkett is of mixed Irish and Madagascan heritage and writes fashion posts with a journalistic bent. Her website Killer Fashion goes both high street and high-end and also explores other areas that catch her interest, be they stylish Instagram accounts or a glance back at her holidays. There’s plenty of music, TV and fashion crossover to explore as well.