Iceland’s Attempts to Battle Climate Change Take a Step Forward

Hellisheidi Power Plant in Iceland
Hellisheidi Power Plant in Iceland | Photo by Arni Saeberg

Climate change is ravaging some of the world’s most popular tourist destinations. The threat of rising seas and more frequent extreme weather hangs over large parts of the planet. Some believe efforts to reduce carbon emissions have come too late, but a new technology introduced in Iceland brings hope that mass devastation can yet be avoided.

At a geothermal power plant in Iceland, a Swiss startup called Climeworks has inaugurated a system that utilizes a concept called direct-air capture, making the power station emissions negative. This means that it removes more carbon dioxide than it emits, while creating power at the same time.

Direct-air capture allows a machine to imitate trees and suck carbon dioxide out of the air—but on a much larger scale. The technology has been around for a while, but estimates suggest it would be incredibly expensive to implement on any kind of scale.

The project is currently in its pilot stage, and only captures 50 metric tons of CO2 from the air each year, which is about the same amount emitted by one average American household.

“The potential of scaling-up our technology in combination with CO2 storage, is enormous. Not only here in Iceland but also in numerous other regions which have similar rock formations. Our plan is to offer carbon removal to individuals, corporates and organizations as a means to reverse their non-avoidable carbon emissions,” said Christoph Gebald, Founder and CEO at Climeworks, in a press release.

The technology works by taking carbon dioxide from the air, bounding it to water, and then sending it more than 700 meters below the ground. The CO2 then reacts with basaltic bedrock and forms solid minerals, creating a permanent storage solution.

Northern Lights (Iceland)

Tourism is an integral part of Iceland’s economy. More than 2.2 million tourists are expected to visit the country this year—roughly six times the country’s population. But many of these tourists come to enjoy features of the country that are being irreversibly changed by climate change. A 2015 study by the University of Arizona and the University of Iceland found that the country’s ocean is rising 1.4 inches every year, as a direct result of climate change. In short, Iceland is melting, and its landscape will never be the same again.

That’s why technologies like direct-air capture offer hope to a country that doesn’t want to see its glaciers completely melted within 200 years, and hopes to see summer ice in the arctic beyond the middle of this century.

Fortunately, incredible startups backed by some of the wealthiest people in the world are attempting to solve the problem. There are three major companies working on direct-air capture technology, including Switzerland’s Climeworks. Along with Canada’s Carbon Engineering and the Global Thermostat from the U.S., these companies have been partially funded by the likes of Bill Gates of Microsoft and Edgar Bronfman Jr. of Warner Music.

Right now the biggest barrier to implementing this technology on a meaningful scale is cost. If Iceland can use it to protect its environment and keep its tourism industry thriving, the rewards will surely be endless.

culture trip left arrow
 culture trip brand logo

Volcanic Iceland Epic Trip

meet our Local Insider


women sitting on iceberg


2 years.


It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.


I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!

culture trip logo letter c
group posing for picture on iceberg
group posing for picture on iceberg

Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.

map of volcanic iceland trip destination points
culture trip brand logo
culture trip right arrow
landscape with balloons floating in the air


Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.