Why This Country Won't Sell McDonald's or...

Iceland is a peculiar place with a number of successful titles under Icelanders’ belts, including global Strongman contests, Nobel prizes, and Miss World titles – impressive for such a small population. Now it’s also known as one of the few countries in the world without popular fast food chain McDonald’s. Here’s why.

View All Trips

Iceland has changed a lot, especially since the end of the 1980s. People say it used to resemble Eastern Europe much more than Scandinavia. There was little political meddling; prices were either too high or wages were too low and never both. This also started to change in the late 1990s. Until 2000, tourism virtually didn’t exist.

After the financial crash of 2008, the one McDonald’s restaurant in Reykjavik left town. It was not very established in the first place as the local burger chain, Hambórgarabúllan, was so popular that people basically boycotted the foreign chain. Now there are a number of great places to get a burger in Iceland. Check out our guide of the best burger joints in Reykjavik here.

Not only is there no McDonald’s but there is also no Starbucks, no casinos and no army. However, Taco Bell, Kentucky Fried Chicken, and TGIF’s have managed to stay somehow. This is only one example of Iceland’s oddities. Consider that beer was banned in Iceland until 1989. And that until the early 1980s, there was no television on Thursdays nor during the whole month of July because the government thought everyone should do something besides watch television during this time.

Did you know – Culture Trip now does bookable, small-group trips? Pick from authentic, immersive Epic Trips, compact and action-packed Mini Trips and sparkling, expansive Sailing Trips.

Volcanic Iceland Epic Trip

meet our Local Insider

Hanna

HOW LONG HAVE YOU BEEN A GUIDE?

2 years.

WHAT DO YOU LOVE ABOUT YOUR JOB?

It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.

WHAT DESTINATION IS ON YOUR TRAVEL BUCKET-LIST?

I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!

Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.

map of volcanic iceland trip destination points

See Our Culture Trips

landscape with balloons floating in the air

KEEN TO EXPLORE THE WORLD?

Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

Why Are There No McDonald's Restaurants in Iceland?