French Fashion: The Top 10 Emerging Boutiques In Paris

Photo of Joanna Reid
11 October 2016

There is a lot more to the Parisian shopping experience than the overcrowded Champs Elysées or the elegant, yet money grabbing Saint-Germain-des-Prés. Head to the right side of the river and discover some of the most up-and-coming, unique French boutiques in Paris. Here are the top ten boutiques to get your creative and fashionable juices flowing.


Whoever said that Parisian fashion is simply black or white needs to get themselves down to Atelier Beaurepaire pronto! Enter the colorful and super fresh boutique and, not only will a joyful and energetic team greet you, but you’ll also be received by a collection of detailed prints, patterns and motifs created fresh from the highest quality workshops in Morocco. The contemporary and urban selection of bomber jackets, pants and tees on display have been designed by two Parisian natives, Jimmy and Llan, and mix a variety of genres and influences that keep the young and fashionable crowds of Paris feeling their best.


You can find pretty much anything in this quaint and quirky concept store located on Quai de Valmy that overlooks the flowing Canal Saint Martin in Paris’ 10th district. Supporting local design and creation, everything you will find in Babel is French. This intimate boutique offers everything from clothing, swimwear, accessories, beautiful leather bags, trinkets, gadgets and even tiny little insects in glass cubes.


What’s cooler than cool? Club 75. Its three founders are pretty much the cream of the Parisian cool crop. The dream team consists of Busy P, DJ, manager, producer and co-founder of Ed Banger Records – he’s discovered music giants such as Justice (or Mr Ozio), Michael Dupouy, founder of the communication agency La MJC, and finally, the extraordinaire art and graphic designer, Bertrand de Langeron (who has directed videos for Kanye West, MGMT and Major Lazer). The clothes? A crisp collection of t-shirts, sweats, accessories and snapbacks infused with graphic prints and a clever play on words in blues, whites and reds.

Back by popular demand. instore & online. #club75

A photo posted by CLUB 75 (@club75official) on


Want to discover the most cutting edge, independent French designers today? L’Exception has the answer. Founded in 2011 by Régis Pennel and Vincent Thérond, the dynamic duo has managed to group under one roof. The best of the up-and-coming, independent French designers, many designers in this boutique are winners of prestigious awards. For men and women, discover the latest French collections from the likes of Études Studio, Surface to Air, Brooklyn We GoHard, Valentine Gauthier and Yasmine Eslami. The perk? They aren’t only a boutique but they’re also a blog and magazine where one can discover – from a more personal point of view – the campaigns and full collections of the designers on offer. Stay ahead of the fashion pack and visit their e-shop online here.


Centre Commercial continues to spread the message that environmentally friendly fashion is the future
Centre Commercial continues to spread the message that environmentally friendly fashion is the future | © Centre Commercial
Located just around the corner from Club 75 on rue de Marseilles is Centre Commercial. It is a collaborative space whose heart lies in the concept of slow shopping. With a dedication to sustainability, a focus on social commitment and a passion for the environment, Sébastien Kopp and François-Ghislain – creators of the equally eco-conscious sneaker brand VEJA– founded the store in 2010. Vintage bicycles, household items and the latest creative writings, are mixed in with women’s clothes, men’s wear and shoes, in a beautifully designed space. With a mélange of both, Made in France and international designers, you are guaranteed to leave this homely concept with new discoveries and an item that is built to last.


Store, Shop
Boutiques and brands are selling their stock like hotcakes on Rue de Charonne, in Paris’ 11th district. One brand that caught the buzz before many others is Misericordia. The first premium Peruvian label to become popular on the international market. For both men and women, their collections are made in their ateliers in Peru, with the finest and highest quality materials. Pick up a luxurious, cozy knit sweater, or an ethically sewn dress from this little, yet plentiful boutique on this fashionable street. It’s clear that Misericordia has put heart and soul into their craft, in a way that cannot be matched. Obsessed with quality and authenticity? Put your faith in these trustworthy and meticulously designed clothes.


Established in only 2012 and opening its first boutique in Paris in May of 2015, Études Studio is already causing quite the scene on the Parisian fashion week runway. Its most recent SS16 collection was presented on Daniel Burens stripy columns at Palais Royal, where some of the most influential figures in the fashion industry watched in awe and delight. Laid-back elegance, with a youthful, urban flow, the independent brand is led by French artists Aurélien Arbet and Jérémie Egry. The brand is not just clothing, but is also a publishing house and an artistic agency. Form, shape, substance and some serious attitude, make Études Studio a brand that needs to be recognized.

Etudes Studio, 14 rue Debelleyme, 75003


From one of the most chic & cool women to be seen on the streets of Paris, comes her eponymous brand Valentine Gauthier. With a boutique situated in the North Marais, her style incorporates that classic French look we all desire to possess, but with a contemporary and urban twist. Dainty derbies, elegantly soft sweaters and bold blouses in mixed materials, are just a few elements that make up the small yet, high quality collections. If the clothes aren’t convincing enough then, Gauthier’s credentials should be! Having studied at the prestigious, Atelier Chardon Savard in Paris, then working as a seamstress and model for Maison Margiela, Gauthier decided to go solo in 2007 and has not looked back, as her brand continues to gain acclaim and presence in fashion publications such as Elle, Cosmopolitan, The Stylist, Lui, Madame Figaro and many more!

Valentine Gauthier, 58 rue Charlot, 75003


If you’re on a tight budget but still craving for something a little different and unique, then this boutique is for you! Evoking trends and styles from the 70s and 80s, the cheap, cheerful and fun frippery in Paris’ 11th district, was founded in 2010. What’s nice about Omaya Vintage -compared to many other vintage stores in Paris- is that you don’t have to rumble through piles and piles to find that special hidden gem. The friendly team has done the filtering for you, and they present their stock in a clear, easy-on-the-eye way.

Omaya Friperie, 29 rue Jean-Pierre Timbaud, 75011

#omayavintage #teddy #annee80

A photo posted by Omaya Vintage (@omayavintage) on


Shop, Store
Sun, sea, surf and a collection of super cool shades can all be found in this Parisian-chic-meets-Californian-cool men’s concept store. Wait is just a hop, skip and jump away from Place de la République; step inside and feel the soft, sweet, summer vibes running through your body, it will have you craving for that beach holiday you deserve! Windproof, waterproof and best of-all-style proof, the collections on offer are eco-friendly and made to last. Run by Julian Tual and Antoine Mocquard, these two super smart frenchies are also the one’s behind the sunglasses label: Waiting for The Sun, are the first 100% biodegradable sunglasses that are entirely made from wood, and can also be found in store. Other brands that can be found in the store are: La Paz, Vans, Patagonia and Thomas Bexon.

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