Despite its long snow-covered winters and mild summers, Finland is full of fashion lovers and is steeped in designs with bold colors and natural aesthetics. These are some of the most influential Finnish fashion bloggers to follow on Instagram for Finnish-inspired fashion and beauty advice and first-class photography.
Linda Juhola started her P.S I Love Fashion blog after high school just for fun and it has been popular enough to become her full-time occupation. She is now based in Stockholm and her Instagram is filled with fashionable shots and inviting food, travel, fitness, and lifestyle pictures.
Linda Vanska and Oleg Okasen
This young Helsinki-based Finnish couple started their fashion and lifestyle blog to write about their shared interests in photography, fashion, and a healthy lifestyle. Their blog, Two Drops of Water, and its accompanying Instagram holds numerous articles about travel, lifestyle, and health as well as personal musings and fashion photography.
Due to the large heavy metal music scene, gothic fashion is incredibly popular in Finland. 29-year-old Tampere fashion designer, Susanna Maria, is one of the country’s most popular dark fashion bloggers who photographs fashion, makeup, scenery, and musicians. This is a must-follow blog for any lover of alternative fashion to gain design ideas.
Mikko is a Finnish fashion blogger and photographer currently living in London, but is still a prominent part of the Finnish fashion scene, regularly attending events in Helsinki. His Instagram is full of his stunning body of work and photos of both fashion and interesting London sights.
A Finnish stylist and fashion designer who is also currently living in Stockholm, Martina studied fashion design in Italy and Barcelona and now regularly blogs about fashion and posts fashion photography to her Instagram, influenced by her round-the-world travels and Finnish fashion brands.
Jenni’s fun but classy blog and Instagram page earned her the position of Best Fashion Blog in Finland in 2016. On her blog, Pupulandia, (which essentially translates to “Bunny Land”) you can see details of her upcoming events and her everyday fashion inspirations.
A new up-and-coming fashion blogger, Iida runs a blog about being a Finnish girl living in London with fashion photos from around London and elsewhere. She is definitely one to watch for.
Alexa Dagmar was one of Finland’s first professional bloggers and her Instagram is full of fashion photography from around Europe, as well as many other attractive photos. She has gained enough attention to partner with multiple big name fashion brands and commissions from national Finnish chains. Her blog also includes clothing recommendations, fitness videos, and many other informative articles.
Anna is a freelance fashion blogger and writer whose blog Style Plaza showcases her love of fashion and her photography and won the top fashion blog from Finland by Fashion Hyper. Her Instagram feed deeply shows her mix of Scandinavian roots and Parisian inspiration and even has some interior design images too.
Originally from Rwanda, Helsinki-based fashion blogger and model Sylvie demonstrates her deep love of fashion on her blog and her striking poses with the streets of Helsinki as a fitting backdrop. Her blog has already gained her international attention, including from Elle, Grazia, and Glamour magazines. Her range of style, fashion ideas, and obvious passion for the industry make her a fun and influential blogger to follow.