Like any industry, fashion constantly encourages and awards new designers who showcase potential to push the industry forward. Young Finnish designer Sophie Sälekari has been under a bright spotlight since graduating in 2013, and is one to keep an eye on. She attended Helsinki’s Aalto University School of Art, Design and Architecture, and specializes in print design for both men and women. Her bold use of color and interesting material choices has been awarded both inside and outside of Finland, with the most notable being her collections that made the finals of H&M Design Award in 2014 as well as the prestigious Hyerès International Festival of Fashion and Photography in 2015.
Mirkka Metsola’s portfolio includes designing custom-made outfits and evening gowns for several Finnish artists and collaborations with large companies, including Soda Stream Finland, L’Oréal Pro Finland and Design Hotel Klaus K. She is a Helsinki-based designer currently living in Berlin and her namesake ready-to-wear label is inspired by art, movies, music and subcultures. The collections are characterized by contemporary edgy, yet feminine silhouettes with splashes of print and color. Mirkka Metsola has several retailers in Finland and in addition has held pop-ups across Berlin, Paris, Saint Petersburg, Reykjavik, Amsterdam and Belgium.
Mirkka Metsola, +358 40 732 2792
Lumi Accessories is a leather company that has designed bags, shoes and small accessories since 2000. Lumi actually means both “snow” and “white” in the Finnish language, as an equal balance of all the colors on the spectrum is central to the brand. Their products are designed by co-founder Sanna Kantola, who has previously designed bags for Ralph Lauren, and are defined by timelessness, functionality, purity and authenticity. Sustainability also plays a large part in the company’s design philosophy and increasing the use of vegetable leather tanning is one of their most recent ecological initiatives. Lumi has its own shops in Helsinki, Kyoto, and Berlin.
Lumi Supermarket, Aleksanterinkatu 28, Helsinki, Finland, +358 20 734 8871
Samu-Jussi Koski is one of Finland’s most talked about designers and his contemporary brand Samuji, launched in 2013, has gained large popularity outside of the country. Koski designs both womenswear and menswear under his label that splits into two separate lines: one introducing classic wardrobe staples and the other seasonal collections with more color and flair. Both Samuji lines focus on sustainability and functionality, embodying a sense of understated, urban sophistication, which many Scandinavian fashion brands have been noted for. The collections are sold in their Helsinki stores and through selected stockists in Europe, Asia and America.
Samuji, Erottajankatu 9, Helsinki, Finland, +358 40 350 7976
Designer Paola Suhonen and her sister Pirjo Suhonen founded Ivana Helsinki in 1988. The brand is a pioneer in introducing Finnish fashion design to the world and is known for keeping Nordic heritage and storytelling at its core. Having studied at the American Film Institute in Los Angeles, Paola Suhonen uniquely mixes fashion, art and film to create captivating stories that bring life to the brand. The clothing collections, often inspired by things like dreamy road trips, passionate relationships and Scandinavian melancholy, have been on the official schedules of fashion weeks in London, Paris and New York, and the brand has collaborated with several international companies including Topshop, Google, Swarovski, and Canon.
Ivana Helsinki Flagship, Uudenmaankatu 15, Helsinki, Finland, +358 50 505 1624
New Ivana Helsinki❤️ Ivana Helsinki 2017 theme is Animal rights and especially rescue dogs. We shot the collection pics with these amazing rescued fellows and our pretty trainee Milla @itslamilla #animalrights #rescuedogs @rescueyhdistys_kulkurit #adoptdontshop #ivanahelsinki #dresses #lovestories #roadtrips #dogs #rescued #portraits muah @operation_crueltyfree