The 10 Best Fashion Boutiques in Plovdiv

Fashion aficionados visiting Bulgaria will love exploring the small streets crossing the main pedestrianised Knyaz Alexander I Street in Plovdiv. Home to local designers and international brands, each with their own unique character, this area of Plovdiv offers some of the most stylish fashion boutiques. Here’s our guide to the best.
Dressed Passion
Dressed Passion
Dressed Passion is a Bulgarian fashion brand for the romantic and elegant woman who wants to highlight her femininity. You will find both everyday clothes and evening gowns in their collections, and you can be sure that you won’t see tens of other women wearing the same dress, as every item is created in limited numbers.
17, Naiden Gerov Str., Plovdiv, Bulgaria, +359 88 926 8811
MBG Atelier
MBG Atelier
This workshop offers shoes and accessories handcrafted by local designer Hristo Voyvodov. Exquisite wallets, shoes, cases for tobacco, passports, tablets or musical instruments – everything in MBG Atelier is made of genuine leather using precise stamping and engraving techniques. You can get a personalized gift here and be sure that only the highest quality materials are used. Those trying to protect the planet will appreciate the atelier’s use of recycled leather.
4, Bratya Pulievi Str., Plovdiv, Bulgaria, +359 89 919 7059
https://www.instagram.com/p/BECHRvZlSIS/?tagged=mbgatelier%20
Mobo Style
Shop, Store
Mobo Style
For those who believe that you can never have too many purses, this place is a must-visit. Mobo Style is a multibrand fashion accessories boutique selling bags, belts, scarves, purses, and hats designed by well-known brands such as Roccobarocco, Adonio Adriano, Verde, and Valentino by Mario Valentino. The in-store selection screams ‘I’m different and I’m stylish’, which means bright colors, out-of-the-box models, and bold combinations.
Polkovnik Bonev Str. N:1, Plovdiv, Bulgaria, +359 88 451 8242
https://www.instagram.com/p/BWSQzPaA7X_/?taken-by=m_o_b_o_s_t_y_l_e%20
Lazarini
Lazarini
For more than 20 years, Lazarini has been a name associated with immaculately crafted men’s suits. Here you will find both classic and modern designs, across suits and sportswear. They use only first-class Italian fabrics and besides the ready-to-wear suits, can create clothes for companies, banks, restaurants, schools, etc. Lazarini has several stores in Plovdiv, in addition to other Bulgarian cities.
9, Knyaz Alexander Batenberg Str., Plovdiv, Bulgaria, +359 89 879 7872
https://www.instagram.com/p/BTFMrk4BUGt/?taken-by=lazarinibg%20
Lena Lemons
Store
Von Goldenburg
Store
The Stydio
The Stydio
The Stydio is another fashion boutique where you can find limited series of clothes by Bulgarian designers – in this case, Asya and Vili Kabzamalovi. Situated in the heart of Kapana district, the boutique buzzes with a creative vibe and will get you thinking about how to stand out from the crowd. Attention to detail and top-notch customer service are proudly touted as a trademark of The Stydio.
7, Magura Str., Plovdiv, Bulgaria, +359 89 685 8856
Jam in Chocolate by Vanya Vladova
Jam in Chocolate by Vanya Vladova
Though Jam in Chocolate is the fashion boutique of Bulgarian designer Vanya Vladova, one step inside and you’ll feel transported to Hollywood. Her evening and wedding gowns are not only elegant, they are irresistibly seductive and convey a movie star style charm that will make your special day one to remember. The boutique can also organize a special event or a wedding.
49, Hristo G. Danov Str., Plovdiv, Bulgaria
https://www.instagram.com/p/BVgtE5bA-tl/?taken-by=jaminchocolate_by_vania_vladov
Art Studio Giovanna

Art Studio Giovanna
Do you remember that bag that you liked, but it was sold out before you got your hands on it? Perhaps you have a dream bag in mind, but can’t find it anywhere – or maybe there’s a much-loved one already in your wardrobe that needs a spot of TLC? Whatever the case, Art Studio Giovanna has you covered when it comes to genuine leather bags and accessories. The studio’s designer, Vanya, spent 20 years creating bags for world brands such as Furla, Versace, Armani, Chloe, before she made her dream come true and opened her own atelier in Plovdiv.
3, Frederic Joliot-Curie Str., Plovdiv, Bulgaria, +359 89 841 1660

Art Studio Giovanna | Courtesy of Art Studio Giovanna/People of Plovdiv
Dreshnika
Dreshnika
Dreshnika is a fashion boutique showcasing the creations of Bulgarian designer Anelia Yankova, with every piece of clothing created with love in the atelier in the Kapana district in Plovdiv. In 2017, Anelia wrapped century-old buildings in the area with 2 km of fabric as a part of a local festival. She also organizes an annual fashion designer contest.
8, Abadzhiyska Str., Plovdiv, Bulgaria, +359 88 525 6364
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