The 10 Best Fashion Boutiques in Plovdiv

Plovdiv | © Juan Antonio Seal/Flickr
Maria Angelova

Fashion aficionados visiting Bulgaria will love exploring the small streets crossing the main pedestrianised Knyaz Alexander I Street in Plovdiv. Home to local designers and international brands, each with their own unique character, this area of Plovdiv offers some of the most stylish fashion boutiques. Here’s our guide to the best.

Dressed Passion

Dressed Passion is a Bulgarian fashion brand for the romantic and elegant woman who wants to highlight her femininity. You will find both everyday clothes and evening gowns in their collections, and you can be sure that you won’t see tens of other women wearing the same dress, as every item is created in limited numbers.

17, Naiden Gerov Str., Plovdiv, Bulgaria, +359 88 926 8811

MBG Atelier

This workshop offers shoes and accessories handcrafted by local designer Hristo Voyvodov. Exquisite wallets, shoes, cases for tobacco, passports, tablets or musical instruments – everything in MBG Atelier is made of genuine leather using precise stamping and engraving techniques. You can get a personalized gift here and be sure that only the highest quality materials are used. Those trying to protect the planet will appreciate the atelier’s use of recycled leather.

4, Bratya Pulievi Str., Plovdiv, Bulgaria, +359 89 919 7059

Mobo Style

Shop, Store

For those who believe that you can never have too many purses, this place is a must-visit. Mobo Style is a multibrand fashion accessories boutique selling bags, belts, scarves, purses, and hats designed by well-known brands such as Roccobarocco, Adonio Adriano, Verde, and Valentino by Mario Valentino. The in-store selection screams ‘I’m different and I’m stylish’, which means bright colors, out-of-the-box models, and bold combinations.
Polkovnik Bonev Str. N:1, Plovdiv, Bulgaria, +359 88 451 8242


For more than 20 years, Lazarini has been a name associated with immaculately crafted men’s suits. Here you will find both classic and modern designs, across suits and sportswear. They use only first-class Italian fabrics and besides the ready-to-wear suits, can create clothes for companies, banks, restaurants, schools, etc. Lazarini has several stores in Plovdiv, in addition to other Bulgarian cities.

9, Knyaz Alexander Batenberg Str., Plovdiv, Bulgaria, +359 89 879 7872

Lena Lemons


In this concept store you will hear the Mediterranean whispering from every corner. Lena Lemons was created by Vasilena, Tanya and Stoyan after a trip to Greece inspired them to create a store reminiscent of the country’s attitude to life, the sea, and the mixture of tastes and aromas. If you’re in search of bags, accessories or jewelry to enhance your personal style, here you will find a chic, boho style, that resonates with romance and elegance.

Von Goldenburg


Von Goldenburg is a relatively new brand on the Bulgarian market, where every piece of clothing is created in no more than ten copies. Two Bulgarian and two Italian designers pair up to create unique fashion for all ages using only natural fabrics (mainly imported from Italy) and keeping most of the process handmade. Every item bought instore comes with a handmade silver knight helmet applied in front of the client.

The Stydio

The Stydio is another fashion boutique where you can find limited series of clothes by Bulgarian designers – in this case, Asya and Vili Kabzamalovi. Situated in the heart of Kapana district, the boutique buzzes with a creative vibe and will get you thinking about how to stand out from the crowd. Attention to detail and top-notch customer service are proudly touted as a trademark of The Stydio.

7, Magura Str., Plovdiv, Bulgaria, +359 89 685 8856

Jam in Chocolate by Vanya Vladova

Though Jam in Chocolate is the fashion boutique of Bulgarian designer Vanya Vladova, one step inside and you’ll feel transported to Hollywood. Her evening and wedding gowns are not only elegant, they are irresistibly seductive and convey a movie star style charm that will make your special day one to remember. The boutique can also organize a special event or a wedding.

49, Hristo G. Danov Str., Plovdiv, Bulgaria

Art Studio Giovanna

Art Studio Giovanna
Courtesy Art Studio Giovanna/People of Plovdiv

Do you remember that bag that you liked, but it was sold out before you got your hands on it? Perhaps you have a dream bag in mind, but can’t find it anywhere – or maybe there’s a much-loved one already in your wardrobe that needs a spot of TLC? Whatever the case, Art Studio Giovanna has you covered when it comes to genuine leather bags and accessories. The studio’s designer, Vanya, spent 20 years creating bags for world brands such as Furla, Versace, Armani, Chloe, before she made her dream come true and opened her own atelier in Plovdiv.

3, Frederic Joliot-Curie Str., Plovdiv, Bulgaria, +359 89 841 1660

Art Studio Giovanna | Courtesy of Art Studio Giovanna/People of Plovdiv


Dreshnika is a fashion boutique showcasing the creations of Bulgarian designer Anelia Yankova, with every piece of clothing created with love in the atelier in the Kapana district in Plovdiv. In 2017, Anelia wrapped century-old buildings in the area with 2 km of fabric as a part of a local festival. She also organizes an annual fashion designer contest.

8, Abadzhiyska Str., Plovdiv, Bulgaria, +359 88 525 6364

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