The 10 Best Fashion Boutiques in Plovdiv

Plovdiv | © Juan Antonio Seal/Flickr
Maria Angelova

Fashion aficionados visiting Bulgaria will love exploring the small streets crossing the main pedestrianised Knyaz Alexander I Street in Plovdiv. Home to local designers and international brands, each with their own unique character, this area of Plovdiv offers some of the most stylish fashion boutiques. Here’s our guide to the best.

1. Lena Lemons


In this concept store you will hear the Mediterranean whispering from every corner. Lena Lemons was created by Vasilena, Tanya and Stoyan after a trip to Greece inspired them to create a store reminiscent of the country’s attitude to life, the sea, and the mixture of tastes and aromas. If you’re in search of bags, accessories or jewelry to enhance your personal style, here you will find a chic, boho style, that resonates with romance and elegance.

2. Von Goldenburg


Von Goldenburg is a relatively new brand on the Bulgarian market, where every piece of clothing is created in no more than ten copies. Two Bulgarian and two Italian designers pair up to create unique fashion for all ages using only natural fabrics (mainly imported from Italy) and keeping most of the process handmade. Every item bought instore comes with a handmade silver knight helmet applied in front of the client.

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