Bulgarian Fashion Bloggers You Need to Know

Ivelina is a freelance visual creative and digital storyteller with over 15 years of experience in the field of marketing and strategic business operations. Her blog, Frichic, was created as a small-scale style diary nine years ago. The blog developed around her passion for expression through style and photography, love for design and travel, and it is now a creative outlet for her point of view on style and aesthetics and a celebration of her love of minimalist design and lifestyle with a twist. Ivelina has just started her own company, offering 3D-printing services for a specific market niche.

Vanina loves hunting for inspiration in the collections of the young talented designers of the Paris and Milan Fashion weeks. Traveling and unexpected events turn into stories about the bright side of life. Her blog Style Inspiratrice tells stories about style, luxury, and sustainable consumption written in Bulgarian, French, and English. Besides being a fashion blogger, Vanina is a PR and corporate communications professional, and a guest lecturer in marketing, communications, and fashion faculties.

Maria Spahieva is an HR by profession and a dreamer-traveler deeply in her soul. Her blog is a colorful online stop with a strong feeling of what it is like to be a woman. The name of the blog (translated from Bulgarian as Granny’s Dresser) refers to her grandmothers and mother and their role in cultivating a strong sense of style and beauty through the generations. More than a year ago, Maria became a mother, which, she believes, inspired her to give more love and affection to the world and her loved ones.

Three years ago, Zvezdelina and Kaloyan got tired of the boring office work that didn’t make them happy and decided to create their own blog where they can tell stories that make them feel good. Mint Stories is their soul and substance, where they share pieces of their lifestyle – one that always includes beautiful sights and inspiration but lacks boundaries. If you ask them for their recipe for happiness, they would answer: traveling and good music and not being afraid to follow your dreams.

Denina is a fashion blogger at Denina Martin and a mom perfectly balancing between the two roles. She’s been blogging since 2014, creating inspiring reads about all scopes in the life of a woman – fashion, beauty, lifestyle, and traveling. She is the official face of one of the big shopping malls in Sofia and works on styling projects. She believes the best accessory is a smile, and she makes sure she always has one on her face.

Hristiana Petkova, 27, is the engine behind the Petite Mod blog. She is a lifestyle journalist by profession and, as of a few months ago, a mother as well. Her blog is not about the latest fashion trends but more about ideas on how everyone can steal ideas from trends to create their own style. Hristiana believes that everyone can feel self-confident if they wear clothes that perfectly suit their personality, even if it is a white t-shirt and a pair of jeans.

Irina Deneva believes that every woman has experienced this moment when she says “I have nothing to wear” in front of her wardrobe bursting with clothes. In When You Wonder What to Wear, women can find practical tips and outfit ideas, as well as street style posts, other women’s wardrobes, and fashion shots from around the world. The idea about the blog occurred to Irina when she saw Italian artist Michelangelo Pistoletto’s Venus of the Rags installation in Naples, Italy, where a statue of Venus was standing in front of a pile of clothes.

Half-Bulgarian, half-Italian Martina Manolcheva from Marta’s Fashion Diary combines Italian style with the Bulgarian eclectic mix of fashion influences. Martina has been blogging since 2011, while her passion for fashion dates back to her childhood when she was eagerly reading fashion magazines at home. She has a fresh approach when it comes to creating urban everyday looks and is good at combining designers’ pieces with mainstream brands’ clothes.

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