Fuse ODG Changes The Narrative At Caribbean Fashion Week

Designers brought energy and sartorial prowess to the catwalk at Caribbean Fashion Week 2017 in Jamaica, presenting exciting new design to a global audience. Especially of note was musician and designer Fuse ODG, who debuted his NANA (or ‘New Africa Nation‘) collection.

NANA was created by Fuse ODG created NANA to offer new narratives around how Africa is presented in Western media, one that is reflective of the dynamic cultural scope and range of creative talent across the continent. ‘The stuff I saw on TV about Africa when I was growing up was so negative, but these kids have grown up now, and they’re showing the successful and positive side of Africa,’ he said of the collection.
A post shared by Fuse ODG (@fuseodg) on Jun 15, 2017 at 2:10pm PDT
Traditional prints were combined with modern takes on sportswear, with slim-fit tracksuits and baseball hats serving as core components of the collection. The designer also had models walk with dolls that he put out at the end of 2016. Inspired by women throughout African history, these dolls were created to offer an alternative set of role models for young kids growing up today.

Jamaican model Alicia Burke, who owned catwalks at Stella McCartney, Ralph Lauren and Dolce & Gabbana last year, and Jimmy Choo campaign star Jeneil Williams also made appearances at the shows, with Williams debuting her new line of swimwear.
A post shared by Alicia Burke (@alicia.burke.14) on Jun 15, 2017 at 1:27pm PDT
While the major cities are experiencing a little bit of fashion ennui, CFW offered an energetic and creative new approach to fashion, casting a central spotlight on African and Caribbean fashion.

Indeed, the event comes at a time when the likes of Orange Culture and Tokyo James are making waves on the international scene. And the media is noticing. As a recent High Snobiety report noted, ‘While cultural critics, essayists and novelists explore their identities in verses of prose, an up-cropping of talented designers are asking some of the very same questions with fabric.’
A post shared by Jeneil (@jeneilwilliams) on Jun 15, 2017 at 2:10pm PDT
In a digital age, the image-led approach to storytelling allows fashion to play a central role in communicating these new stories, both on and off the catwalk.

About the author

India Doyle

A contributor to titles including Vogue, the Guardian, KEIN, Rollacoaster, Wonderland and Twin magazine, India Doyle joined Culture Trip to help launch their fashion section for the EMEA region, where she focussed on giving emerging designers across the globe a platform to reach international audiences. Now based between London and Greece, she is one of Culture Trip's Greek contributors and covers cultural life in Athens.