Thai Fashion Brands You Should Know

Bangkok, Thailand
Bangkok, Thailand | © Jorge Andrade/Flickr
Kelly Iverson

Thailand is one of the world’s most sought after fashion destinations. With Bangkok acting as a shopping arena of sorts, Thai fashion brands have the ability to showcase their work in one of the biggest fashion hubs in the world. It is no wonder, then, that so many Thai fashion brands have taken the world by storm, with whimsical designs, unique concepts and extravagant prints. Here, the top Thai fashion brands you should know about.


Disaya was founded on September 1, 2005. Creative director Disaya Sorakraikitikul graduated from Central Saint Martins in London, England. The university is internationally renowned for its art and design education programs, and Disaya is certainly living up to the school’s reputation. In the spring and summer of 2007, this brand finally received international interest, and the brand has continued to grow since. A number of celebrities have been seen in Disaya’s whimsical yet sophisticated designs, such as Jennifer Lopez, Amy Winehouse, and supermodel Agyness Deyn.


Thai fashion brand Stretsis officially launched in 2002. The brand is successful because of the combined efforts of the power trio that makes up this eccentric Thai brand. Sretsis is the word ‘sisters’ spelled backward, and without each sibling contributing their particular set of skills, Sretsis would not be possible. Pim Sukhahuta designs the clothes, oldest sister Kly oversees all marketing affairs, and youngest sister Matina contributes her very own jewelry line.

Their Autumn/Winter 2016 collection, titled Tamed Lovers, debuted about a month ago. The inspiration for this collection derived from love stories that almost everyone is familiar with. Some of the love stories include Johnnny Depp and Kate Moss, as well as Romeo and Juliet. The collection aims to serve those who do not fear of loving or being in love.


Painkiller from Bangkok is a fashion brand based in the City of Angels. This menswear line is the perfect combination of both masculine and feminine detail and designs, many of which are inspired by words, such as poems, novels or song lyrics. Painkiller aims to combine incredible craftsmanship and modernity in true minimalist style. The designs and patterns are clean-cut and fresh. Painkiller designs both menswear and men’s accessories, and all of the pieces aim to find the middle point between function and fashion. You can find Painkiller’s designs on the third floor of Siam Center.

Something Boudoir

You do not have to be a kid to appreciate anything and everything Disney. Bright, colorful and fantastical designs can all be found at Something Boudoir. This Thai brand creates young fashion apparel, which aims to inspire and animate all those who wear their imaginative designs. The same team who is behind Disaya is behind Something Boudoir, and it promises to bring just as exceptional designs in this brand as it does in Disaya. Each and every design is fun, with shirts sporting endearing and humorous quotes and charming patterns. From unicorns to Alice In Wonderland characters, Something Boudoir continues to create interesting, fun, and playful clothing for women. ‘Meet Me In Wonderland’ is Something Boudoir’s latest collection, and it can be found in Siam Center, Central Embassy, Mega Bangna, and CentralFestival EastVille.

Tutti & Tutti Frutti

Elegant, light pastels make up the majority of Tutti & Tutti Frutti’s designs. Both whimsical and sophisticated, women with a variety of styles and tastes can get behind this Thai brand’s beautiful designs. Tutti & Tutti Frutti was founded in 2007, and designs clothing specifically for women and children. They aim to create vintage-looking clothes without the vintage wear and tear. Their children’s clothing is both stylish and durable, so kids can get down and dirty without worrying about what they are wearing. Shoppers can find Tutti’s designs in three different locations throughout Bangkok, such as in Market Place Thonglor, Central Chidlom, and EmQuartier Qurator.


Greyhound has two different brands. Greyhound Original focuses heavily on the use of graphics in the designs, combining both contemporary and minimal clothes assembled with surprising, unexpected elements. This brand largely focuses on the graphic design aspect, which makes it stand out against other clothing lines. The alternative Greyhound brand, titled Playhound Greyhound, is a bit more playful, allowing you to mix and match with these creative pieces. These designs are anything but ordinary, with a wide array of colors and patterns intertwined to create the perfect outfit. Regardless of your style, Greyhound has an ensemble for you.


Founded in 1991, this Thai brand has gained quite the following, with its Facebook page bringing in over 35,000 likes. According to the Senada* website, founder and design director Chanita Preechawitayakul believes that fashion is about so much more than simply putting on an outfit. It is a combination of the confidence that is exuded through the clothing, as well as a person’s personality and how it intertwines with an outfit. In addition to having its own collection, Senada* also has a variety of services available, such as creating personalized bridal wear, design, and production services.
By Kelly Iverson

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