Need-To-Know Concept Stores in Seoul

Shop in style I
Shop in style I | © Unsplash/Pexels
Linda Dunsmore

While only a couple of years back, concept stores have been unheard of in Seoul, it now seems as though the city is home to the best of the best. Whatever you are looking for, you’ll find it and more at these need-to-know concept stores in South Korea‘s capital city. Did you know – Culture Trip now does bookable, small-group trips? Pick from authentic, immersive Epic Trips, compact and action-packed Mini Trips and sparkling, expansive Sailing Trips.



Kasina is one of the most successful concept stores dedicated to streetwear in South Korea. The shop opened its doors in Busan in 1997 and soon after followed with another branch in Seoul. Besides the typical skateboard selection, Kasina also has renowned streetwear brands on offer, including Nude Bones, Stussy and HUF. On top of the vast selection of clothing and accessory items, Kasina perfects the street style theme with the right music and store décor.

Rare Market


If you are looking for some special items to add to your wardrobe, BEAKER might be the right address to do so. Besides amazing brands like Band of Outsiders, Carhartt and Liful, BEAKER also offers special products created with Korean fashion brands that are only available in store. The regular clothing line mostly consists of the latest trends from Paris, New York and, of course, Seoul.

Stylenanda Pink Hotel

Clothes on a rack

Stylenanda, a popular Korean fashion brand, also owns one of the most exciting concept stores in Seoul’s Myeongdong area. The entire store has the theme of a pink 1950s hotel. The slender building comprises six floors of fun, fashion and beauty products. The first and second floors are dedicated to the brand’s make-up line 3CE while the third and fourth floors have exciting clothing pieces on offer. On the fifth level, visitors can enjoy a drink at the Pink Pool Café or take it to the rooftop on the top level.

Tom Greyhound Downstairs

Highly popular among new fashion enthusiasts in Seoul, Tom Greyhound Downstairs features up-and-coming brands from Korea and the world. The store in Apgujeong offers a wide selection of the latest trends on two floors. You’ll not fail to spot the entrance as it is covered in moss resembling the rabbit hole Alice once fell down from. Once you then set foot into the shop, you’ll be greeted by a Mad Hatter inspired interior and shelves full of trendy fashion.

Queen Mama Market

Often dubbed ‘the trendiest concept store in Seoul’, Queen Mama Market seems to have it all. On seven floors, visitors can pick up selected items for gardening, furniture, home décor and high-end women’s and men’s fashion. Moreover, you could spend an entire day at Queen Mama Market and rotate between shopping and relaxing at ‘Manufact Coffee’, the in-store café located on the top floor.

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