The Most Unique Japanese Takes On Familiar Brands

Charlotte Goff

You think you know how the big brands do flavors. But what about when they head over to Japan? From cucumber Kit Kat to sweet potato Häagen-Dazs, discover the country’s creative takes on familiar treats.

Kit Kat Matcha Green Tea

Kit Kat

However you like your Kit Kat, chances are it is in bright red wrapper and covered in the familiar milk chocolate. With around 200 unique flavors hitting the shelves since 2000, there are whole sections of Japanese department stores devoted to the Kit Kat range. There are flavors scattered around various Japanese localities and tend to vary by season. Some of the most well-known include matcha (powdered green tea), wasabi, red bean, and rum and raisin. Other varieties include edamame (lightly boiled soybeans), kiwi, watermelon and salt, and cucumber (which must be healthy, right?)

Purple Sweet Potato Häagen-Dazs Ice Cream


Don’t bank on familiarity when it comes to Häagen-Dazs; Japanese shelves feature a never-ending rotation of limited-edition wonders. These classic ice creams come in flavors such as pumpkin, sakura (cherry blossom), the compulsory matcha, purple sweet potato, red bean azuki, rich custard, rare cheesecake, lemon ginger float, salty butter biscuit, ‘Spoon Veg’ (in two varieties; ‘tomato cherry’ and ‘carrot orange’), and English milk tea.

Pepsi Japanese Flavours


If you thought Vanilla Coke was radical, wait until you discover Japanese Pepsi. Along with the token azuki (red bean) variety, summer seasonal variations include the uber-refreshing ice cucumber and salty watermelon flavors. Don’t forget ‘Mont Blanc’ flavor (with its somewhat ambitious goal of putting a classic French chestnut pastry in carbonated liquid form), strawberry milk, and Pepsi White (an absolutely seamless fusion between Pepsi and yogurt). An honorable mention goes to rivals Fanta, whose spectacles including ‘chilly tangerine’, ‘mystery fruit’ and ‘genius energy’.


The good folk at Pringles Japan simply can’t stop making ‘creative’ – put generously – flavors. These include butter and soy sauce, ‘gourmet consommé’, bacon Caesar salad, garlic seafood, the frankly anticlimactic ‘Fun Picnic’ flavor (it’s cheese) and ‘Spanish salsa pizza’.

Chupa Chups Limited Edition Flavour Ad Campaign

Chupa Chups

In Japan since the 1970s, Chupa Chups have perhaps been slower than others in exploring the creative freedom the Japanese market allows. Current varieties feature melon soda, matcha latte, and ice-cream crème brulée. Maybe mere deliciousness just doesn’t cut it anymore in the crowded Japanese sweets market. If Chupa Chups are in need of inspiration for whacky flavors, one thing is for sure – they’re in the right place.

Culture Trips launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes places and communities so special.

Our immersive trips, led by Local Insiders, are once-in-a-lifetime experiences and an invitation to travel the world with like-minded explorers. Our Travel Experts are on hand to help you make perfect memories. All our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

All our travel guides are curated by the Culture Trip team working in tandem with local experts. From unique experiences to essential tips on how to make the most of your future travels, we’ve got you covered.

Edit article