12 Cult Beauty Products You Can Buy in Any Japanese Pharmacy

A drugstore in Kyoto
A drugstore in Kyoto | © Kyle Taylor/WikiCommons
Alicia Joy

Tokyo Writer

The Japanese have always been at the top of their game when it comes to health and beauty. To make sure you’re at the top of yours, be sure to grab a few of these 12 cult beauty classics next time you stop by the drugstore in Japan.

Kiss Me Heroine Make Smooth Liquid Eyeliner

The Kiss Me Heroine makeup line uses characters from the classic manga, Rose of Versailles, on their packaging. Although the manga came out in 1972, it remains a revered tome of the shojo genre, but this isn’t why people love the makeup. Kiss Me Heroine’s Make Smooth Liquid Eyeliner delivers precision and lasting color all day long.

- embed -

CANMAKE Quick Lash Curler

CANMAKE is famous for making quality products in cute packaging at a low price point that women love. Their Quick Lash Curler is a mascara base or top coat to help give your lashes added lift and volume.

- embed -

Biore UV Aqua Rich Watery Essence SPF 50+ PA++++

Biore’s Water Essence sunscreen is a bestseller every year. Nothing compares to the protection it provides coupled with its thin, watery texture that leaves skin feeling moisturized but not greasy.

- embed -

Hada Labo Super Hyaluronic Lotion

Hada Labo’s Super Hyaluronic Lotion was once so popular in Japan that one sold every four seconds. While many similar products have popped up on the market since, this one is the original and, many say, still the best.

- embed -

Kate Eyebrow Color N

This eyebrow mascara is used to temporarily color and define your eyebrows, so you can easily match the color of your brows to your hair without dying them. Kate is one of the bestselling drugstore cosmetics brands in Japan.

- embed -

SK-II Facial Treatment Mask

These luxurious sheet masks made by Japanese company SK-II were ranked in the top three facial masks by Cosme (a beauty authority website) in 2016. Many women swear by the sheet masks and use them almost daily, rather than as a weekly treat.


Shiseido Senka Whip Cleansing Foam

Shiseido’s beloved whipped cleansing foam comes out like a puffy cloud in your hands. Users love the gentle cleansing and makeup removing effects that don’t overdry the skin and strip away its natural moisture barrier.

- embed -

Choosy Lip Packs

Choosy lip packs are masks made specifically for your lips. They claim to hydrate and plump lips instantly, and come in fun scents and colors.

- embed -

Modeline Night Leggings

Ordinary compression socks come in handy for diabetes sufferers, long-distance fliers, and those with poor blood circulation. But they are also marketed as a beauty product that can give you slimmer legs. Modeline’s overnight compression sleeping socks claim to improve swelling, bloating and leg fatigue overnight.

- embed -

Lycee Eye Drops

Lycee’s pink, lightly scented eyedrops can be found in the bags of contact lens wearers everywhere. They not only provide relief from dry eyes and redness caused by prolonged contact use, but they come in attractive pink packaging.

- embed -

Kate CC Lip & Cheek Cream

For the girl who wants it all but won’t compromise on space, there’s the Kate CC Lip & Cheek Cream. This product comes in two colors and claims to moisturize, soothe the skin and provide UV protection along with a natural rosy glow to your lips and cheeks.

Naturali 1 Day Color Contact Lens

These color contact lenses have a slightly wider colored diameter than an ordinary contact (also known as circle lens). Naturali’s 1 Day lenses are specially formulated to compliment dark eyes and give them just a slight pop of natural-looking color – if you didn’t tell anyone you were wearing them, no one would ever know.

- embed -
culture trip left arrow
 culture trip brand logo

Volcanic Iceland Epic Trip

meet our Local Insider


women sitting on iceberg


2 years.


It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.


I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!

culture trip logo letter c
group posing for picture on iceberg
group posing for picture on iceberg

Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.

map of volcanic iceland trip destination points
culture trip brand logo
culture trip right arrow
landscape with balloons floating in the air


Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.