A number of Indian entrepreneurs are creating organic beauty products that are safe for both body and environment, as well as helping rural communities build sustainable livelihoods. Here’s our pick of the best organic beauty brands in India.
Purearth is a luxury skincare and wellness brand that ethically sources all its ingredients from the Himalaya. Whether apricot from Uttarakhand or seabuckthorn from Ladakh, the ingredients that go into making Purearth products are handpicked by women who live in these high-altitude areas. The brand doesn’t just produce superior quality products, it has also provided employment to thousands of rural women, helping them become financially independent.
Kama Ayurveda has established itself as one of the most trusted organic skincare brands in the country. Their products are created using authentic Ayurvedic recipes, and are 100% natural and vegetarian. The fact that several of their products (like the Brigandi Intensive Hair Treatment and Kumkumadi Miraculous Beauty Fluid) have won beauty awards hosted by the likes of Vogue and Elle magazines is a testament to the brand’s popularity.
Radhika, Jagriti and Deepika Choudhary are three sisters who grew up on a 20 acre farm, where they learnt the immense benefits of living amid nature. SkinYoga, an all-organic beauty brand, is a translation of their own lifestyle into beauty product form. Among their many great products, the Green Tea Face Mask and Coffee Body Scrub have earned rave reviews.
SoulTree is an organic beauty brand that sources its ingredients from not-for-profit organisations who work closely with local farmers and rural communities. Their claim of being a fully organic brand is supported by an accreditation from BDIH, a European certification agency. SoulTree is the only Indian beauty brand to have received this seal of approval. If you’re planning a vacation soon, try their affordable range of travel kits, which include goodies for both hair and skin.
The ancient practice of Ayurveda states that every single thing in this universe has been shaped from the five basic elements, or Panchamahabhutas. These are space, air, fire, water and earth, and each relates to the five different sense organs. At Forest Essentials, this philosophy is followed through the entire production process. For instance, to instil the element of space and sound, chanting is performed while handcrafting the products, so that positive vibrations are absorbed by the products.
Just Herbs is known mostly for its six-step organic skincare regime. For normal to dry skin, this special plan includes rich moisturising creams made from cold-pressed oils, organic waxes and butters; for oily skin, they have lightweight cooling gels. The entire set costs about Rs 3500 (£38), and users who’ve tried this regime have sworn by it. If you’re unsure about spending so much, you can start off with their miniature trial kit to see if the products suit your skin.
The name Do Bandar (which means two monkeys in Hindi) isn’t the only quirky aspect of this brand. They sell an erotic massage and lubricant, simply called Love Potion, made out of natural essential oils. They’re also one of the few organic beauty brands, which makes products for pets like paw balms, soaps and health supplements. Besides these, Do Bandar has a host of other exciting products for face, body and hair.
Graphic designer Colette Austin prepares all the products for organic beauty brand Skin Pantry in her own kitchen. Lemon Cheesecake Body Butter, Espresso Body Scrub and Crème Brulee Hand and Body Moisturiser are some of the popular Skin Pantry products, which not only sound delicious but are known to be extremely effective. The brand has recently won the ‘Handcrafted in India’ award from Harper’s Bazaar magazine.
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