Sindhu Gupta runs the popular fashion, style, and food blog It’s Not Just Fashion. And just like the name suggests, what makes Sindhu’s blog stand out is that apart from style tips, she also tackles social issues using fashion as a platform. Her blog and Instagram are identified by a quirky sense of style and a great sense of casual, everyday fashion and is a must-follow for anyone who wants to look great with little effort.
Lakshmi Rajesh is one of Chennai’s oldest fashion bloggers and her blog Adithis Amma Sews is the go-to place in Indian blogosphere for every fashion query that relates to classic sewing and traditional couture. Over the years, Lakshmi’s work, along with that of others like her, has helped create a strong community of ‘sewistas’ in Chennai, who are making sure the art of sewing and traditional couture stays strong.
For Priyadarshini Vijay, one of Chennai’s foremost fashion bloggers, what started as a personal blog has now burgeoned into a community of followers who eagerly await her every update. Her blog HighonStyl is famous for providing fashion tips with a personal touch. Hair care is something of a specialty for Vijay’s blog and is a topic she delves into in detail, whether it is which products to use or how to color coordinate your hair and fashion.
Swetha Kumar’s popular blog One Pitch Catch is all about experimenting with style. She is famous for her cheerful and bold fashion choices and her style features a great mix of various elements of fashion, ranging from hair care to accessorizing for everyday style.
Noopur Kalra is one of the more well-established names in Chennai’s fashion blogosphere and is known for her blog Simply Moda. This blog is the only one you need to check out if style for you is all about keeping it classy and simply fabulous. From bright colors to high-end accessories, Noopur’s fashion sense has earned her many followers in the city, who look to her for fashion advice on just about everything.
Purushu Arie is Chennai’s foremost gender-neutral fashion blogger and his eponymous style blog and label Purushu works on the philosophy that man, woman, trans… fashion doesn’t discriminate! One of the most popular fashion bloggers in Chennai, Purushu has got the attention of India’s mainstream fashion industry in recent years and has also won several accolades. If you too don’t believe fashion doesn’t have to conform to gender roles, then give this blog a visit and you’re sure to be impressed.
Pavithra (Makeup Martini)
Going from being a regular IT employee to running one of Chennai’s best-known fashion blogs, Pavithra’s journey has been nothing short of spectacular. Her blog Makeup Martini serves folks with various fashion needs, be it high-end wedding couture to everyday fashion and makeup.