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New Clothing Sharing Apps are the Latest Fashion Trend in China

Picture of Jill Di Donato
Fashion Editor
Updated: 9 April 2018
Clothing sharing apps are the latest fashion trend to hit the Chinese market, allowing young professional women to wear the hottest looks, without a huge investment.
© Diem Nhi Nguyen/Unsplash

As China’s e-commerce market continues to flourish, designer duds are becoming more and more accessible to the everyday shopper, thanks to a new slew of sharing apps, like YCloset, MSParis, and LeTote.

Doris Ke, marketing and PR director for YCloset, a clothing sharing start-up told South China Morning Post: “You don’t really have a culture of having so many parties or gatherings compared to the US; in China, it’s more about everyday wear.” Still, there’s a dearth of affordable yet sleek clothing aimed at millennial women looking for professional and athliesure looks.