A Look at China's Growing Wine Industry

Red wine
Red wine | Pixabay
Sally Gao

China has a long history of making alcoholic spirits and wines. However, while the country has perfected the art of making grain-based liquor over many millennia, grape wine was left to foreigners — until recently. Over the past few years, wineries have been cropping up all over China, from the hills of Yunnan to the remote deserts of Xinjiang. Now, the country boasts more vineyards than France. Here’s a look at this little known but rapidly growing industry.

China’s recent economic growth has led to a new middle class with a thirst for European-style wine. Today, China is the world’s largest red wine market – the value of Chinese demand for wine is estimated to reach a value of US$21 billion by 2020.

While Chinese people mostly prefer imported wines, domestically produced wines are on the rise. With entrepreneur winemakers opening new vineyards left and right, the industry’s rapid growth is slowly beginning to make its mark in the rarified world of premium wine.

Wine casks in Shandong, China

China’s new wine regions

One of China’s most exciting new wine regions lies in the Ningxia Hui Autonomous Region in northwest China. Once a poor coal mining region, Ningxia is now the heart of Chinese wine production, with over 200 registered wineries. Ningxia’s high altitude, dry summers, and plentiful sunlight are ideal for grape growing. However, the region also experiences harsh, freezing winters, making it necessary for winemakers to bury their vines until spring to protect them from the cold.

Even foreign companies have recognized Ningxia’s potential — in 2013, French conglomerate Moët Hennessy opened a 6,300-square-meter winery in Ningxia, producing sparkling wine under the Chandon brand.

Wine grapes

Another notable wine region is the Shandong Peninsula. Home to Changyu Pioneer Wine Co., founded in 1892, Shandong has a long history of wine grape cultivation compared to other parts of China. Other major players include the eastern province of Shanxi, home to the highly regarded Grace Vineyards, the tropical and hilly Yunnan province in the southwest, and Xinjiang Autonomous Region, a remote, sandy province in northwestern China.

What does a Chinese wine taste like?

China’s top wines are deemed competent and drinkable, although they often fall short of the complexity and character of premium wines produced in age-old winemaking regions such as France and Italy.

The common perception of Chinese wine is that it must be bad. However, more and more critics are beginning to appreciate Chinese wine. Some of China’s most well-regarded wineries include Silver Heights, Grace Vineyard, Chateau Changyu, and Xixia King Winery. In 2011, Grace Vineyard’s 2009 Chairman’s Reserve and Silver Heights’ 2009 “The Summit” placed first and second in a blind tasting competition, beating a crop of commercial French reds.

Chateau Changyu in Shandong, China

Looking to the future

Chinese wines are still relatively unknown outside of China, as they are rarely exported. Even domestically, Chinese wines are less popular than prestigious imported brands. And while a few Chinese wines have gained media plaudits and picked up international awards, one major challenge for the Chinese wine industry is the lack of a classification system that helps consumers distinguish top quality wines from mediocre ones.

Nonetheless, the popularity of Chinese wine is expected to grow dramatically over the next decade or so as the industry matures and common perceptions gradually shift — so let’s raise a glass to the future of Chinese wine.

Culture Trips launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes places and communities so special.

Our immersive trips, led by Local Insiders, are once-in-a-lifetime experiences and an invitation to travel the world with like-minded explorers. Our Travel Experts are on hand to help you make perfect memories. All our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

All our travel guides are curated by the Culture Trip team working in tandem with local experts. From unique experiences to essential tips on how to make the most of your future travels, we’ve got you covered.

Culture Trip Spring Sale

Save up to $1,656 on our unique small-group trips! Limited spots.

Edit article