The Man Asian Literary Prize is awarded to the best novel written by an Asian writer each year, either written in English or translated into English. It was begun in 2007 by the Man group, an investment management service who also sponsor the Man Booker Prize. Originally given to unpublished novels for the first three years (2007-2009), the format was changed in 2010 due to the difficulty of finding talented, yet unpublished Asian authors who had already written or translated their work into English. Now, the only criterion is that the submissions must be from writers who are residents or citizens of Asian countries, which has opened the floor to more established and prominent writers while raising the status of all those nominated. Literary heavyweights now rub shoulders with new talent for the prize of $30 000. Although relatively young, the Man Asian Literary Prize continues to raise the profile of Asian Literature.