Meet the Creator of the World’s Largest African Fashion Platform

Fashion shoot with The Threaded Man, Siya Beyile
Fashion shoot with 'The Threaded Man', Siya Beyile | © Siya Beyile
Gill Lange

Built on a the principles of respect and good manners, African lifestyle brand ‘The Threaded Man’ is taking on the world.

Creative entrepreneur Siya Beyile is a multi-talented star on the rise. His brand, ‘The Threaded Man’, has become the world’s largest African fashion and lifestyle platform. Here he tells Culture Trip how he transformed a menswear blog into a thriving global business.

Fashion with a meaning

Beyile has consciously worked towards developing an expressive fashion platform where the ethos behind his brand is as important as the garments themselves.

He says that the philosophy of ‘The Threaded Man’ is strongly grounded in the principles of manners and respect, and that these moral beliefs have helped him develop his business line over the years.

Siya Beyile’s clothing line, ‘The Threaded Man’, effortlessly combines traditional and contemporary style

“This attitude has helped carry me through some of my toughest corporate challenges. Consciously living out this ethos means that I can be positive, even in negative situations, and if others are being difficult, or giving me bad vibes, I don’t need to send that same negative attitude back,” says Beyile.

Growing a dream

He credits his family for his endless inspiration and drive to succeed, commenting that they are the ones who pick him up when he feels like he can’t keep going anymore.

Beyile’s positive outlook on life has also helped him keep his momentum going. “Every single day I strive to do everything out of love. I try to make people feel good by spreading love through my work and, in fact, everything I do.”

Siya Beyile: an African fashion icon

Today ‘The Threaded Man’ consults for major brands such as Adidas, Hugo Boss and H&M. Beyile has also worked with Mercedes-Benz Fashion Week as a creative director, and served as fashion director for many award shows, including MTV Africa Music Awards.

A distinctive style

Beyile says the one piece of clothing he couldn’t live without is a well-tailored suit. However, don’t expect anything traditional about his look.

As the youngest African personality to have graced the cover of GQ magazine, Beyile embodies unconventional, individualistic style and believes that blindly following fashion trends is one of the biggest fashion flaws South African men make.

Beyile at work backstage

“For me, style is about communicating your own story of who you are and where you want to go. I don’t think many South African men understand this.”

Beyile is also strongly influenced by his Xhosa heritage and says his style is heavily inspired by his culture. He says, “As South Africans we are blessed with so many different cultures that the world has yet to experience, and we get to infuse this into our clothing and style. South Africans are unique and we need to honour that.”

Siya Beyile has an individual and unique sense of style

A trendsetter

Besides leading the way as one of South Africa’s most exciting stylists and creative directors, Beyile is a TV personality, public speaker, and has appeared on the Forbes list of Africa’s most influential people under the age of 30.

The Threaded Man and friends

He also hosts a weekly radio talk show on Cliff Central, interviewing guests who inspire and motivate Africa’s millennials, with conversations focusing on progressive change.

Culture Trips launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes places and communities so special.

Our immersive trips, led by Local Insiders, are once-in-a-lifetime experiences and an invitation to travel the world with like-minded explorers. Our Travel Experts are on hand to help you make perfect memories. All our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

All our travel guides are curated by the Culture Trip team working in tandem with local experts. From unique experiences to essential tips on how to make the most of your future travels, we’ve got you covered.

Culture Trip Spring Sale

Save up to $1,656 on our unique small-group trips! Limited spots.

Edit article