The Best Fashion Boutiques In St Tropez

St Tropez is a fashionista’s dream. It has lots of lovely shops to buy the latest beachwear, as well as the outfits you’ll need to relax onboard the boats or lounge by the bar. Here’s our list of the ten best shops that help sell the lifestyle as much as the clothes.

Did you know – Culture Trip now does bookable, small-group trips? Pick from authentic, immersive Epic Trips, compact and action-packed Mini Trips and sparkling, expansive Sailing Trips.

Boutique Sunday

This boutique in the center of St Tropez personifies the town’s fashionable beach spirit. It calls its style “hippie chic” and has been selling cover ups, dresses, skirts, and jumpsuits for the past 20 years.

Patch

Patch is a clothing store in the center of town where you can find great basics—lots of pairs of jeans and tops. It doesn’t have a website but it’s worth a visit.

Blanc Bleu

Blanc Bleu is a French brand founded on May 5, 1979, in Saint Tropez by a keen sailor named Patrick Khayat. It has a very definite maritime theme full of sailor trousers, scarves, and striped tops.

Sundek

Sundek is a swimwear brand that creates original beachwear that can also be worn in urban settings. It focuses on family life and swimwear for the whole family.

Manoush

Manoush is a great place to find contemporary pieces for your summer wardrobe and it also has a great online shop. It’s not the cheapest—expect to pay 300€ for a pair of trousers—but people love the quality.

Vilebrequin

The swimwear brand Vilebrequin was founded in St Tropez in the 1970s. It’s the quintessential brand from the south of France, selling brightly colored (and very exclusive) swimwear for all the family. They might just be swimsuits, but they’re selling the lifestyle.

Noreve

Noreve is a fashion accessories store, selling everything to go with your outfit, like caps, watches, bags, polo shirts, as well as laptop and iPhone cases. You’ll never be underdressed by the pool again.

Kiwi

Kiwi is a small French beachwear brand that evokes St Tropez’s beach glamor, making swimwear for all the family. It ensures that all its products are made with care and are of a high quality. It’s just a little outside the town center.

Othello

Othello is a men’s fashion store, selling brands such as Ralph Lauren, Kenzo, Hartford, Colmar, and Eleventy. It doesn’t have an internet or facebook site.

La Martina

La Martina is a clothes shop for men and women, designing clothes that are closely tied to the world of polo or polo inspired—it also sells equipment for the sport, such as hats. It also has Mediterranean collections with blazers, trousers, and skirts.

Culture Trips launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes places and communities so special.

Our immersive trips, led by Local Insiders, are once-in-a-lifetime experiences and an invitation to travel the world with like-minded explorers. Our Travel Experts are on hand to help you make perfect memories. All our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.?>

All our travel guides are curated by the Culture Trip team working in tandem with local experts. From unique experiences to essential tips on how to make the most of your future travels, we’ve got you covered.