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Auckland's Britomart Precinct | © ItravelNZ/Flickr
Auckland's Britomart Precinct | © ItravelNZ/Flickr

The Best Womenswear Boutiques in Auckland, New Zealand

Picture of Thalita Alves
Updated: 27 February 2017
Auckland is a fashion lover’s playground. Whatever your tastes — thrifty, chic, sporty, or sophisticated — you’ll never run out of options. Some of the best womenswear boutiques of the land await, and here’s your starter guide to the finest clothing you’ll find in New Zealand’s stylish metropolis.

Storm Fashion

New Zealand label Storm has a penchant for colder hues and unique designs. An affinity for individuality is very much the norm in this boutique, which keeps a very limited stock of its clothing range. This Ponsonby fashion icon also amazes the shopping crowds with an exclusive collection of custom-made prints that you won’t be able to find elsewhere.

Storm, 6/130 Ponsonby Road, Auckland 1011, New Zealand, +64 9 361 6098 

Storm Fashion Show, Auckland | © David Jack/Flickr

Storm Fashion Show, Auckland | © David Jack/Flickr


When street style meets designer chic, you get a cool store like FABRIC. The boutique’s hip interiors are home to an eclectic selection of men’s and women’s clothing, including their own clothing line. Some of the brands you’ll find in their Britomart shop include Comme des Garçons, KSubi, and Frame.

Fabric Britomart, 2C Commerce Street, Auckland 1010, New Zealand, +64 9 366 4528 

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Sass & Bide

Sass & Bide’s bold, elegant items are perfectly showcased in Auckland’s chic Britomart Pavilion. This spacious, brightly-lit flagship store is stocked with the latest items in their collection. The Australian brand itself is globally renowned for its beautiful swimwear, denim, eyewear, and unique pieces of couture.

Sass & Bide, 28 Galway Street, Auckland 1010, New Zealand, +64 9 377 2630

Auckland's Britomart Precinct | © ItravelNZ/Flickr

Auckland’s Britomart Pavilion | © ItravelNZ/Flickr

Superette Newmarket

Newmarket is brimming with fabulous womenswear boutiques. Superette is a definite must-visit for fashionistas — especially if you’re keen to get your fix of iconic brands from New Zealand and worldwide. Its curation of men’s, women’s and children’s clothing is also accompanied by an interesting collection of homeware and stylish accessories.

Superette Newmarket, 34 Nuffield Street, Auckland 1023, New Zealand, +64 9 966 0440

Recycle Boutique

You don’t need to splash out on the latest couture items to look like a million bucks. Auckland’s Recycle Boutique made a name for itself precisely because it stocks some of the finest second-hand designer clothing. Not only are options plenty and budget-friendly, they also offer fashion-forward shoppers the opportunity to profit from their older garments.

Recycle Boutique, 9 Darby Street, Auckland 1010, New Zealand, +64 9 379 8891

A Little Shop

This upmarket boutique stocks an incredible range of clothing from New Zealand, Australia, and around the world. Even the budget conscious can get a piece of the high life: A Little Shop holds regular sales that will give you exclusive access to some of the finest fashion – and yes, this includes their own clothing line.

A Little Shop, 177 Ponsonby Road, Auckland 1011, New Zealand, +64 22 434 1270


Tatty’s brings vintage designer items to the fashion-forward High Street crowds. An assortment of pre-loved clothing is just waiting to find the right home. And if you need to refurbish your wardrobe, you can actually sell your old favourites to this boutique — they’ll give you 50% of the selling price if someone falls in love with your stylish staples.

Tatty’s, 47 High Street, Auckland 1010, New Zealand, +64 9 

Maaike & Co

Maaike and Co’s showstopping designs are a fave among the Ponsonby crowd — they’ve even showcased their fabulous creations at the 2016 New Zealand Fashion Week. The right balance of gutsy pieces and delicate items line the store’s eclectic shelves. Other famed fashion lines you’ll find in this incredible boutique include Kowtow, Cybele, and Underground Sunday.

Maaike + Co., 175 Ponsonby Road, Auckland 1011, New Zealand, +64 9 302 4120