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© BCalla
© BCalla

How Two Independent Designers Are Turning Shopping Into A Political Movement

Picture of Jill Di Donato
Fashion Editor
Updated: 14 December 2016
2016 has left many people scratching their heads about the current state of the American ethos. With Trump coming into office, and a slew of ultra-conservative cronies seizing power, many people feel disenfranchised. Although the polls have closed, Americans can still vote with their dollar and where they chose to shop.

By supporting independent cut-and-sew designers, you can end exploitative manufacturing. And Multitask, a Williamsburg based independent designer shopping event—replete with drinks and DJs—offers shoppers the ultimate experience to shop and fight the power.

The brainchild of Brian Whatever, head designer of Whatever 21, and Mackswell Sherman of MOVES, an umbrella retail space for Ruffeo Hearts Lil’ Snotty, FONY – Fashion Origins New York, and Kid Ruffeo, Multitask is a shopping event by designers for designers, as well as consumers alike.

Shoppers can sip a cocktail, groove to DJs like PICTUREPLANE, Stress, and Food Stamp while catching performances by headliner, Jay Boogie as well as XHOSA and UNSAY. Most of all, shoppers get a chance to mingle with the designers, paving the way for a new era of couture fashion, accessible to all.

© BCalla

© BCalla

 

© Whatever 21

© Whatever 21

Whatever and Mackswell say via phone, they are going for an ultra “tightly curated shopping experience with a heavy focus on futuristic streetwear and local designers.”

@ I Still Love You NYC

@ I Still Love You NYC

Mackswell adds that Multitask is a “great networking experience and offers patrons a rare opportunity to meet designers in person and see their connection to their lines.” And so, an inside peek into fashion is no longer reserved for the elite FROW when collections are being shown. If this is the future of fashion, this marks somewhat of a cultural revolution.

© Yolo For Life

© Yolo For Life

Whatever explains that Multitask is an ongoing project invested in “elevating the micro-shopping experience.”

© We Are Mortals

© We Are Mortals

“We want it to be a full sensory experience,” Whatever says. “It’s all about discovery—discovering new labels, and meeting new people.” Plus, the event highlights “gender neutral, non-binary, and post gender” clothing, allowing patrons to discover themselves for who they are.

© Something Happening

© Something Happening

Mackswell adds that events like Multitask “show the public how to share resources,” and build community, “creating a more sustainable platform for designers.”

© Sext Pixels

© Sext Pixels

In keeping with the post-gender theme, queer rapper Jay Boogie will be headlining the event, following in the footsteps of Multitask alum, Dick Van Dick. Says Whatever, “You can expect gender challenging performers, from queer rap to female R&B singers.”

© HEIDILEE

© HEIDILEE

Multitask opens its doors at 2 p.m. on Saturday, December 17, 2016.

Performances start at 8 p.m., and the event runs until 11 p.m.

Studio 301 NYC
301 Ten Eyck St, Brooklyn, New York 11206

© MULTITASK

© Multitask

To catch a sneak peek of the party, check out the Multitask video look book.