Stamped with the black-and-white distinguishable label, Herschel has become all the rage in big cities like New York, Los Angeles and Toronto – you can find the brand in stores all over North America from big names, like Nordstrom, Urban Outfitters, The Apple Store and The Bay, to smaller boutiques and skate shops.
Started by brothers Jamie and Lyndon Cormack in Vancouver, Canada in 2009, Herschel was created to highlight a ‘timeless product with fine regard for detail’ – and those who know Herschel goods know that the products are not only functional but also brilliantly made. In an effort to tie the brand to their Canadian family history, the Cormack brothers named their soon-to-be successful accessories brand after a small town in Canada that their family settled in for three generations after immigrating from Scotland in the early 1900s. They came up with the concept for a brand that would provide ‘the everyday traveler with the perfect bags and accessories’ — and that they did.
The Herschel Supply’s Classic Collection, which plays host to their original and most successful designs that focus on daily travel, gained worldwide recognition. Herschel expanded to include a Kids Collection, the Bad Hills Workshop, an experimental line, and the Studio Collection, which highlights creative expression and imagination, drawing inspiration from all areas of the world to put out a unique product for those on the hunt for something different.
From concept to international brand, Herschel has grown immensely in just a few years: in the first year, Herschel sold 8,000 backpacks, and today, the brand now sells millions of accessories across 70+ countries, including a list of other items like bags, wallets and hats. Despite their Canadian roots, Herschel has adapted to its range of consumers, offering a list of unique colours, patterns and materials, all with certain classic touches to maintain that old-school look – and never without their distinguishable logo. The brand has still managed to stay family owned, and by taking inspiration from other international brands that make functional goods like Adidas and Nike, Herschel has become a front-runner in not only the area of accessories but also as an icon in the world of fashion.