A Day at the Norfolk Dam Rodeo

© Flo Leung / Culture Trip
© Flo Leung / Culture Trip
Photo of Kate Dingwall
5 November 2019

While courageous cowboys take top billing at the Norfolk Ram Rodeo, much of the festival’s multigenerational charm lies in its calorific foods, cowgirls and country girl bands. Come early, stay late and let the whole family get their boots a little dirty.

A towering inflatable horse acts as a gateway to the world of rodeo

In pop culture, cowboys are painted as lone rangers, as young men hitting the road solo, lassos in hand, or as spur-clad minstrels pining about lost lovers. But at the Norfolk Ram Rodeo, riding is a family affair.

The Canadian Cowgirls wave their flags high during the singing of the national anthem

As in most rodeos, the athletes compete in six core tournaments. A mounted shooting jackpot kicks off the day, then comes barrel racing (in which riders weave between barrels as quickly as they can) and pole bending (in which the barrels are subbed out for poles).

Riders trail a bull after he ditched his rider during the Bucking Bronco competition

Afternoons call for the Ram event: good old-fashioned, white-knuckle rodeo. Riders, both bareback and saddled, squirm to stay in the saddles of bulls and horses as they buck and jump to try and toss the cowboys to the ground. When the riders fly off, willingly or unwillingly, the pandemonium only amplifies as wranglers whizz around the ring, trying to land their lassos and coax the animals back into their pens.

Later in the day, it’s the children’s turn in the saddle, a jovial juxtaposition to the bone-jarring main event. Their cowboy hats are bright pink, blue, green and every color in between. Under the brim, the adults’ looks of stern concentration are replaced with ear-to-ear smiles. The children’s events give these future saddlemasters a taste of the rodeo, as they run ponies around petite barrels and earn points for best saddle presence. Likewise, the sheep scramble beckons kids of all ages to chase down a rogue group of sheep, shrieking in delight as they corral the furry creatures.

Two young boys climb the fence to tip their hats to the competitors
The most adamant fans are of the four-legged variety, with both local and rider-owned dogs trailing their handlers around the grounds
Blooming onions are a star among the food stands, but don’t skip the corn dogs, washed down with freshly squeezed lemonade
Bucks, broncos and revelers are serenaded by the Small Town Girls

Draw your attention away from the ring for a moment or two and you’ll be drawn into one of the dozen other thrills. Circus performers dangle from trees and float from the sky on ropes, and a horse dancer dressed as a mermaid hangs upside-down off her steed. The Small Town Girls, a teenage brigade of budding rock stars, draw in the crowd with their country covers. Wherever you look, the smiling faces make it evident that there are family traditions in the making at the Norfolk Dam Rodeo.

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