World's Favorite Color Revealed
The people have spoken and the votes are in. Paper company G.F Smith polled thousands from over 100 countries to find out the “world’s favorite colour.”
The deep green, teal-meets-turquoise hue named “Marrs Green” was selected as the world’s most beloved color earlier this week. But it’s not because colonizing is on everyone’s mind – the color was named after Annie Marrs, a participant in the international survey who hand-selected the shade closest to the winning hue. The color, she says, reminds her of her native landscape in Scotland.
Marrs Green will now be available to designers, artists, and individuals through G.F. Smith. Director of FranklinTill Studio, Caroline Till, says the global choice was most likely due our collective desire for more nature in our daily lives. “As the contemporary condition of ‘nature deficit’ rises in the context of increasingly urban and digital lifestyles, we seek to reconnect with the natural world, hence the current global popularity of the colour green. In these uncertain times, where political and social upheaval has become the norm, we crave the calming tranquility of green and its association with the reassuring certainty of nature’s cycles,” she says.
From this year’s Pantone Color 2017 (Greenery) to an impressive surge in green architecture and forest cities, and biophilic initiatives in the workplace, it seems the color green is on everyone’s mind lately.
Paper City runs 30 June – 9 July at Fruit Market and Humber Street Gallery, Hull. G . F Smith Show Space, 27-28 Eastcastle St, London, W1W 8DH
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.
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