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For those willing to give some dares a try, the concept is simple: log into the app, find the dares that have been posted and apply to do them. When you’ve been selected you take a video of the dare in progress and earn your cash reward.
But who’s posting these dares? Well, other users of the app. It’s hard to tell what kind of person you have to be to post some of the challenges—like paying $10 for someone to eat a jar of Marmite, or $15 for them to go out and give away free hugs—but the option is now there to humiliate or challenge someone anywhere in the world, from the comfort of your own phone.
“We believe that having ‘no experience’ should not limit your ability to make money, which is why we focus on jobs that anybody can do. Whether you want something done or are ready to accept a fun and bold challenge, the only limit is your imagination,” the company website states.
Pickle does place some limits on what they’ll accept on the dare platform, warning users to keep it clean. But users can also hand out mundane tasks like washing a car or directing a school play, according to the Pickle website, which sounds a little less daredevil and a little more dogsbody.
There are some more altruistic uses, however: “perhaps you’re a charity looking for someone to pull off an outlandish stunt all in the name of a good cause,” the Pickle team explains.