In 1824 John Cadbury opened his first store at 93 Bull Street in Birmingham city centre, selling tea, coffee, cocoa and drinking chocolate. Drinking chocolate was seen as a healthier alternative to alcohol, which was deemed a negative influence on society by fellow Quakers. In 1931, John purchased a four-storey factory on Crooked Lane, which sat between Corporation Street and the High Street. By 1842, John was selling almost 30 varieties of drinking chocolates and cocoa.
As John’s trade continued to grow, he asked his brother Benjamin for a helping hand and Cadbury became known as Cadbury Brothers. The Cadbury brothers’ business continued to perform admirably, and in 1947 they moved to a larger factory on Bridge Street which had access to all major ports in Britain through a private canal port. Due to ill health, John Cadbury retired in 1861 and passed the company on to his other brothers, George and Richard.
Following the firm’s first major breakthrough with Cadburys’ Cocoa Essence, developments in 1875 saw the first Cadbury Easter egg. By 1897, the brothers had also manufactured their first milk chocolate bar.
In need of a site with good rail and canal access, the Cadbury brothers subsequently found a 14 ½ acre site in a quaint countryside village just four miles south of the city. Purchasing the land and naming it Bournville, the site originally comprised of Bournbrook Cottage, a stream and a pear tree – and the tree is still there to this day.
By the 1900s, George and Richard Cadbury had built their new factory along with a ‘model village’ for their workers, with more than 300 cottages and houses within close proximity, along with amenities like schools and shops. As the family were Quakers, no pubs were built in Bournville. Alcohol was still prohibited for sale in the village until a local newsagent was granted a license in 2015 and ultimately ended the village’s 120 year ban.
In 1905 Cadbury first produced Dairy Milk, their most popular product of all time. Further production included Bournville Cocoa (1906), Bournville Chocolate (1908), Milk Tray (1915) and Flake (1920), before poster advertisements for Dairy Milk rolled out in the late 1920s. Though not for Dairy Milk, the first Cadbury television advert aired in 1955 and ever since, Cadbury’s television adverts have been some of the most highly regarded in ad history.
Though Cadbury is now owned by American confectionary giant Mondelez International, the suburb of Bournville will always be at the heart of the company.
To this day, Bournville remains a village steeped in its original history. The factory remains a popular attraction and many of the structures and cottages built in the late 1800s still stand. The historic Men’s Pavillion on the factory grounds has also been recently restored.